Economy observes a newspaper: Dai Er revives send hope to be changed demesne

Shen Jianyuan

The Dai Erzheng of Michael Er · that owns home of body of billions of dollar makes professional work personally, to Dai Er the company undertakes the strategy is adjusted recombining mixing, make through be being changed demesne a few reform are cast off temporarily " superintend " the close attention with investor, try more innovation thereby.

On Feburary 6, dai Er of Michael Er · persuaded capital of silver-colored lake of Microsoft and firm of investment of illicit collect equity hard (Silver 　 Lake) reached a value with its the Dai Er of 24.4 billion dollar is changed demesne trade, buy valence to come for every 13 do the most popular scooby costume llars about 14 dollars. If win approval of the shareholder that wear Er,this trades, will make the whole world the 2nd large-scale lever is bought trade.

Look from optimistic point of view, the company that this author of 49 years old has an opportunity to make with him the name names this becomes an OK and complete fictile to organize afresh. And unapt in the most difficult period, the thing with be forced to serve as financial result exclusive and important -- if these are the sole purposes of an enterprise, so the business succeeds unlikelily, unlikely long, also do not have how many fun but character.

As a person do poineering work that once h scooby costume ad gained huge success, this entrepreneur of different common plans to explain successful philosophy of Dai Er afresh. Prove his place believe in -- the credo of independent, freedom and adventure, memory card digital cameras remain after 28 years correct, this will decide Dai Er is a great company, or soon downfallen PC dynasty. norton internet antivirus

And change will be all these only to begin demesne.

　 Restart Dai Er

This entrepreneur of different common plans to center the key on the thing that brings him the success at first: Make profes free memory laptop toshiba sional work personally.

When PC it is the product that promotes growth of company profit high speed no longer, wearing what Er needs is the ability that is together product and brand-new market union, otherwise, the acquisition fragment that is a few products and technology only, is not the solution that can allow an user buy sheet truly. This needs capability, need time more. And implementation transition should finish in this market environment, er · Dai Er takes no account of Michael very hard to change this job demesne.

To cast off the dependence of pair of PC and jotter, after Dai Er returns again 6 years ago, proceed reforms the main job that is Dai Er of Michael Er · . According to before the strategic goal of set, outside wearing Er to will make the professional work that divide PC, offer include fundamental framework to be reached to the product of whole set hardware of whole system and cloud computation seek advice from all-round that serves inside manufacturer.

By 2009, dai Ercheng established a new business department, devote oneself to to develop communication and mobile device, and the software product of mobile Internet equipment. Be in in September 2012, ground of occur for the first time holds trustee meeting the ground be put in China.

Theoretic, if this Chinese whole world is the greatest,market demand keeps hearty, everything is met probably pretty good. But actually, dai Er puts delay in Chinese market growth, the impetus of competitors is done not have however abate, those who wear the business of Er company to be centered in China is main a few big cities, and HP and Chinese indigenous industry associated to had extended the market more the market of villages and towns of length and breadth of land. By 2011, associate to wear Er to make the whole world more than brand of the 2nd large personal computer, be next to HP.

Before this, yang Chao of president of division of Dai Er big China expresses when accepting our newspaper reporter to interview, "The outstanding achievement of Chinese market does not grow 10% , in business transition while maintaining outstanding achievement to grow continuously will be a challenge. " the 2013 money that Dai Er releases year outstanding achievement shows first quarter, battalion of area of the China that wear Er closes to grow 9% compared to the same period, under the past a few quarters.

To it contrary is, the company that wear Er thinks, IT consumption still has huge demand in China, this is reflected not just in PC, still have the other demand that framework of network of service, base, client carries inside. Because there is 34.5% to come from in Chinese GDP,consume at the family, and Euramerican developed country is occupied about 70% .

Regard Dai Erquan as the one part in ball strategy transition, dai Er longs to realize outstanding achievement turn in China, obtain " exceed an industry to increase rate " de the most popular memory laptop toshiba velopment. Before this, daier announces, will be in 2012 money year throw 1 billion dollar to be used at rolling out solution, service and the pay plan that are based on the cloud. Besides the solution center with huge investment, still include to create the product group that is aimed at China technically.

But up to the season of the 4th money Feburary 1, 2013, because income of individual table computer and mobile business appears,wear Er company two digit drop. Quarterly profit glides 31% , this is this company profit successive season of the 5th money drops. Among them income of business of individual table computer glides 14% , include notebook computer and other and mobile facility inside mobile business income falls 25% .

Without doubt, individual consumption and PC market too too crowded -- insist to sell the place that also did not change Dai Er with low strategy continuously, the measure that sells PC on retailing shop and website is similar at job of no help -- Dai Er the cost advantage of 8% is already contractible to 2% .

In 5 years of in the past, of the profit that wear Er 2/3 originate the business beyond PC. With admire collect system is exemple, at the beginning of November 2009, wear what Er completed pair of this companies to buy, latter has the whole world to the biggest Medical Protection seeks advice and serve business, whole syncretic after year, admire collect system begins to provide the income of billions of dollar for Dai Er.

Yang Chao thinks, dai Er not the capacity that business increases him overmeasure. Go 5 years, the carries an agent kind that Dai Er begins to try in China will do retail, then establishs global business to use partner career department in China again, the business that is Dai Er provides the support that sells a network with the client, in the past sell a group to basically offer trade solution continuously.

plant lights

Buy and asset is integrated, make Dai Er had the capacity of widely different a few years in the past.

Of Dai Er increase business scope newly from 10 billion increase to 20 billion, at present the income of 30% is to come from mix at the service solution branch. Dai Er anticipates, the scale that will not come from the income at service and solution take total income can exceed 50% for certain, exceed the in part of total profit. Daier announces, will be in 2012 money year throw 1 billion dollar to be used at rolling out solution, service and the pay plan that are based on the cloud.

When transition undertakes

Count ante pledge to the cloud in enterprise user on the interest that serves constant growth, it is the serious content of the transition that wear Er. After a series of recombining and be bought, dai Er of Michael Er · " the new strategy that those who think the sense is the greatest is a company, become the solution provider that carries end namely. Become the solution provider that carries end namely..

But the problem is, investor probably cannot when the another plan Fu Zhu that Dai Er of Michael Er · makes comes true.

Dai Er of Michael Er · also cannot excessive begs wall street with look upon an IT serves a provider in that way eye is not Wu of kimono of a PC implement the eye of distributors will think Dai Er. The lifecycle that differs between two kinds of business, different most popular selling t mobile prepaid cards financial management pattern decided they have different profit margin and capital changeover demand. Former need is thrown for a long time, gross profit profit is high, latter can produce stable ready money to flow, but profit margin is low.

The position of the competition that unalterable Dai Er regards demand of prosperity of company level market as PC manufacturer -- before this, the investigation data that publishs according to IDC of market research organization shows, up to the four seasons was spent 2012, dai Er is in the portion of global PC market already from 2011 of the corresponding period 12.5% glide to summary prep above 10% , shipment volume is more dropped considerably compared to the same period 20% .

Dai Er still faces a few dilemma that cannot be accused by the palm. And change demesne will make these reform need not be surveyed wall street by the routine of every quarter, cast off temporarily " superintend " the close attention with investor, cast a burden in order to obtain bigger flexibility, try more innovation thereby, ensure truly crucial target is able to come true.

Of course, profit, cash and redound are very important, without them, the company will go broke, and cannot prepare market capital or weigh gold to throw research and development. But change demesne mean, him Dai Er of Michael Er · has time more discretion and dedicated ground run a company. And do not need to spend a large number of time to hawk his, let others buy a share hard.

Current, the most popular memory card digital cameras this company is in tongueless period, trade anticipate in Dai Er 2014 money year when season brooch pins of the 2nd money ends, finish. Before this, on Feburary 13, inside a week after changing a plan to announce demesne, the shareholder that has 6 Dai Er at least states dissatisfaction is changed this demesne trade, these investor are aggregate hold the share wearing Er of 18% .

Even if is such, the observation of the passion of the person that Dai Er of Michael Er · still has an opportunity to let do poineering work, proud, acumen returns a company afresh. What through a kind large company place does not have is idiosyncratic with close feeling, let employee recover the mission feeling that masters company destiny and fight. The thing that he can count on still includes to founding when wearing Er, had had -- his employee goes grandiose aspiration and drive the dream that finishs this one great job, before the dream that is this only mixes 28 years " PC tycoon " some are different.