The apple becomes the United States brand of technology of the most popular consumption: Hold 20% share

Beijing time is early on Feburary 20 a message, american market studies company NPD Zhouer releases a report to say, the apple is in what American consumption occupied portion to grow somewhat than 2011 on technical mart 2012, approach 20% , surmount the competitor such as SamSung, HP to hold head name.

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The report shows, what the apple held share on this one market 2012 for 19.9% , prep above 17.3% 2011. From the point of consumer brand, the apple occupied place of head fame and position 2012, performance is good at SamSung, HP, Suo Ni and Dai Er. Divide an apple beyond, there is SamSung only in these 5 companies what occupied portion prep above most popular selling brooch pins 2012 2011, from 7% rise to 9.3% . Battalion received apple and SamSung last year the sum raises 6.5 billion dollar compared to the same period, and battalion of company of other a person of same business receives the sum to reduce nearly 9.5 billion dollar. Apple, SamSung, HP, Suo Ni and Dai Er were 2012 in industry total sales what hold proportion for 45% , prep above 42% 2011.

In shopkeeper of all consumer technology, 100 think of buy place of head fame and position is occupied on American market, ever since ordinal for Woerma, apple, Yamaxun and Shitaibo (Staples) . But meanwhile, other company behaves the industry not beautiful.

Total sales of American consumer technology glided compared to the same period 2012 2% , to about 143 billion dollar, was 2011 glide compared to the same period 1% , mean consumer technology sale already reduced 4 billion dollar since 2010, its part reason is the market tends saturated.

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NPD analyst Stephen Backer (Stephen Baker) says: "Although (consumer free scooby costume electron industry) still be the industry with a very power, but the fact is the flying growth in going a few years already made this industry wants to be in it is more difficult to obtain growth to become currently. The permeability of branch of most market fractionize already reached very high level, the market is putting delay to the demand of more equipment or drop. Flat computer and smartphone can spur equipment demand growth all the time, but unfortunate is to be able to 't be maintained increasing a the most popular brooch pins current. But free memory laptop toshiba unfortunate is to be able to 't be maintained increasing a current..

Last year branch of 5 big fractionize (machine of computer of smartphone, flat, jotter, table and flat TV) the pla most popular selling memory card digital cameras ce on the market is sold to hold share in whole consumer technology for 53% , prep above 49% 2011, but the result with these fractionize respective branches has very big different. Sale grew smartphone and flat computer respectively last year 25% with 42% , other 3 fractionize department all declines somewhat. Flat computer demand continues to gobble up table machine and jotter sale; Although price fall, but less and less consumer can buy big screen TV.

Danbei overcomes Er to think, from the point of the result of last quarters, consumer technology sells the market still hopeful. He points out: "Although the technology sells consumer to already glided two years continuously, but the fourth quarter grew somewhat last brooch pins year, make us feel hopeful. Category and saturated with each passing day market are tasted to undertake with the yield of coast in going a few years ' fight ' hind, the result that the four s canon ef 15mm easons spent last year may be the preliminary indication that although already mature consumer technology industry also can grow ag free brooch pins ain,makes clear, although grow momentum and differ before. " (Tang Feng)