Sunday, January 15, 2012

The apple loses IPhone trade mark right in Brazil

Beijing time on Feburary 14 morning message, zhou San of the person that Brazil is superintended rejects an apple to register IPhone trademark in this country, bring about this company to may increase swift and violent smartphone market in this, face the legal issue with high cost.



Because IGB Eletronica of Brazilian electron manufacturer has had IPhone trade mark right, because this Brazil patent superintends sectional week,the 3 trade mark that declined an apple apply for. IGB Eletronica more the brand name Gradiente that the person is hep is this company. norton internet antivirus



Orgnaization of property right of Brazilian nation industry (the following abbreviation " INPI " ) say, the apple has decided demur to this, think Gradiente was not in 5 years this one label is used inside window period, because this does not accord with the concerned regulation of Brazilian trademark law. Spokesman of Dan Ping fruit rejects to publish a comment.



Differ with the United States, brazilian brand superintends orgnaization regulation, brand registers application to abide the best selling memory card digital cameras by " ar memory card digital cameras rive to be gotten first first " principle, and who is using a person what take no account of brand above all, or it is which one party can obtain greater value or taller brand self-identity spend from which.



Gradiente 2000 year applied for IPhone registered trade mark, earlier than the apple submits application and releasing smartphone of sell like hot cakes 6 years. This Brazil company gained this one trade mark in January 2008. According to the regulation of local law, want this company to produce a product that names with IPhone inside 5 y memory laptop toshiba ears after acquiring trade mark right only, can use this label solely before 2018. But the product that this company appeared to just will roll out to accord with a requirement in December till last year, deadline of the distance when those has a few weeks only. Gradiente rolled out a smartphone that the name is IPHONE Neo One at that time.

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According to Introduction Gradiente, the website that IPHONE Neo One can pass this company only or it is the storefront of a shopping centers buys holy Paul. The IPHONE Neo One of Gradiente uses operating system of Gu Ge Android, price restrains 304 dollars, and IPhone 5 is as high as 1220 dollars in a price of Brazil.



INPI is evaluating malic demur to apply for. Gradiente must want to prove inside 60 days this company used IPhone brand really. Meanwhile, INPI also has developed software and the IPhone brand accredit of the domain such as dress is used to the apple.



If INPI rejects malic application inside 60 days, tycoon of electron of this United States won't stop carry out IPhone in Brazil immediately probably, but may face intellec the most popular canon ef 15mm tual property suit however. Legal expert expresses, cost of this kind of dispute is high, and the likelihood expends several years of time.



Gradiente will express last year in December, will " employ a company to be in all methods of global each district " the intellectual property th most popular selling canon ef 15mm at protects oneself. But Gradiente spokesman rejects to publish a comment with respect to Zhou San's decision, also reject to disclose the specific sales volume of IPHONE Neo One.

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The apple once said in the warning in annals: "Expand as the development of the company, the intellectual prop most popular selling scooby costume erty suit that face also is in ceaseless grow in quantity, will continue henceforth grow in quantity. " will consider according to worst circumstance, no matter whether tort accusation holds water, this company should pay compensation or copyright possibly fee, be forced likely perhaps to halt the promotion of its product and sale in Brazil.



The apple did not publish the IPhone sales volume of Brazilian market, but study company IDC according to the market calculate, this country becomes smartphone shipment volume to rank the state of the 4th to possible 2016 meeting.



The apple did not open a retailing shop in Brazil, sell business, mobile operation business and oneself website to sell IPhone in this country through accredit cent however. Dan Ping hopes to open the first retailing shop of Brazil in Riode Janeiro if really.



In fact, the apple ever also had faced similar issue before this. Launching a series of lawsuit with the company of a China that registers IPad trademark first big afterwar, this company paid 60 million dollar finally to acquire the trade mark right of IPad in chinese mainland last year.



Be in Mexico, company of a teleg free brooch pins raphic equipment also is IFone at registering company name 2003, relatively the apple registers IPhone trademark early 4 years. Although malic after this applies for to super free memory card digital cameras intend an orgnaization to maintain the name of this company to disable, but abortive however. (Vessel grand)

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