The king of malic analyst: Apple sadly nibble business market

"The king of malic analyst " suddenly Rice Dediwu

Beijing time on Feburary 19 morning message, once by " fortune " magazine praise for " the king of malic analyst " suddenly Rice Dediwu (when Horace Dediu) accepted ICon of website of Czech science and technology to interview recently, express, the apple is right of business market extend pattern not typical, it will be adopted overturn sexual mode, this is a kind subtle and the mode of easy oversight. The core market of old brand enterprise has very big one share value is in by malic nibble.

brass faucetIt is below interview a summary:

Ask: You pay close attention to mobile equipment to had had period of time, be what makes you special the data memory card digital cameras related attention and apple?

Answer: I began to pay close attention to an apple 2005, march than them mobile phone market became early several years. I have an IPod at that time, also like Mac very much, but I am advertent without special reason this company. But after two special produc the most popular t mobile prepaid cards ts are released, I begin change view. These two products can make you a little accident probably, they are IPod Shuffle and Mac Mini.

Not only now, even if at that time, this also does not calculate going up is main product. But I thin most popular selling t mobile prepaid cards k however, the apple is a few more occurrent major change: This company is abandoning high-end figure. These act, and ITunes is right of Windows compatible released a signal: The apple begins to take public marketplace seriously, the cost that it considers to will become malic product user falls lowest.

I value this one appearance, still result from overturn academic. A company begins in case march low end the market, mean them to may avoid the menace that suffers the person that low end overturns in him protection, and march likely new market. So, if this think of a way is right, so the apple can begin subversive activities, must enter new field next. I ask myself at that time: What can their target be? I tell myself (but that is in 2005) the apple will do 3 businesses:

1, develop a mobile telephone

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2, overturn PC market

3, march sitting room

The 1st mix the 2nd already come true, and already well-known, the 3rd also will come true after Apple TV is rolled out.

Each among them Douyun is containing tremendous opportunity, we had had favour 7 years to witness all these in the past.

By the way, I am made forecast correctly, because studied this company deep,not be. I do not have how many research to the apple at that time. My all forecasting result from the understanding of free memory card digital cameras psychology of pair of the person that overturn. This also did not mean malic doing to pass sedulous program. Their behavior is forecasted before wanting not to know in people he wants what to do, it is completely likely.

loony tunes goldenAsk: Data whether accumulate contain a mystery? You whether make judgement by data only?

Answer: Data is OK accumulate contain a lot of information, but must somebody understands these data. The data t memory laptop toshiba hat nobody unscramble is just like large tree to fall into the forest, but unmanned however listen attentively to. Story of the hidden in if data was not unscrambled to come out, so whether does this story exist really? Whether can data produce noise? These issues should be solved by philosopher.

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From the point of practice angle, should not make by data only absolutely decision-making. Data can represent the past only, the trend in the past can help us forecast future sometimes, but find this kind of trend very hard. You need very long time span probably, and data bulk probably forever insufficient. So, have a theory more helpful.

This runs way scientificly just about. Data helped us build a model, and the model conduces to establish a theory, theory can examine repeatedly, and be adjusted ceaselessly. Unfortunate is, the it is the most popular memory laptop toshiba too good to run way and be done not have theory of concerned enterprise can offer reference. I once had said, if business management is a science, then it is equivalent to mediaeval medicine: Basically be superstition and the belief that measure to individual force. We need to continue to develop ahead. This is the job that I pursue at present: Try to build and examine management is academic. Data just achieves the first step of this one target.

Ask: Steve Qiaobusi (do the apple of Steve Jobs) times and present apple have why difference?

Answer: Qiao Busi produced main effect to malic gene. I think his influence is very far-reaching, when so that become him,90 time leave, this kind of gene still exists, and continue up to now. Body of this kind of influence surface of square now field, comprise the priority that the apple works, viewpoint of value and company culture. Similar effect exists in all enterprises, and be hard to change. Somebody has been written or had discussed these content hardly. These influences still have additionally a few names, for example dogmatic, constitution or credo.

However, flow and asset can produce change probably. I think decision-making technological process of the apple can be changed. I suspect they can draft more regulation on one hand in this, use more conventional means. This may be meddlesome, also may be evildoing. But the passion with outstanding pursuit won't be changed. This is the concept that the apple communicates to every employee. They work in the apple, because they hope to make the one one's share of great company,be.

Ask: You will tell about company strategy of the apple in ICon. Whether do you think the apple can lift sina tide? Does the probability that they challenge the formidable oppo the best selling brooch pins nent such as Dai Er in business market have how old? If IPad can give a company to bring profit, what advantage can you be?

Answer: If you see my list 2005, can see " business market " be in aweso the most popular canon ef 15mm mely row. I think they had included a consideration range this since then, but not apparent still now. The apple is right of business market extend pattern not typical, it will be adopted overturn sexual mode, this is a kind subtle and the mode of easy oversight. This is the content that I want to discuss. Although the core market of old brand enterprise has very big one share value is in by malic nibble, but they however and muddy does not become aware like that.

The analyst found all sorts of manage origin to debase malic measure with advisory division, comfort their employer. This also is the account that malic mode did not get attention. Additional, the action of IT technology also is in produce change. This makes clear will the thing wants to happen, this will get test and verify very quickly. (Think of far)