Suo Ni will release leader of new generation PlayStation on Feburary 21Suo Ni places the hope of mainframe market in " shed most popular selling t mobile prepaid cards media game " such technology is improved in, unavoidable lack is new to game market the acknowledge of pattern; And Microsoft Xbox falls in the sublimate of Kinect, already showed those who make core of Microsoft hardware strategy to go gradually qualitative.
Before Suo Ni tall canal, " the father of PlayStation " long much fine Mu Jian ever predicted 10 years ago, video game of future will need leader no longer, the player needs to prepare to show screen and controller only can. After 10 years, long much fine Mu Jian has left Suo Ni, his conception becomes reality likely however.
Last week, " wall street daily " wait for much home media to report in succession, lead plane of PlayStation of new generation of all alone Buddhist nun will be had " shed media game " function. In short, alleged " shed media game " run game on the server namely, and network of high speed of have the aid of, feedback the picture to the indication equipment of the user. The player will need to buy CD no longer, need to receive Internet to be able to play game only. This is commente memory card digital cameras d on what the personage regards Suo Ni as lead plane of second for generations by the part " killer mace " . usb harddrive enclosure
The market thinks the most popular canon ef 15mm generally, suo Ni will be in the United States time of the eastpart part on Feburary 20 towards evening (Beijing time on Feburary 21 morning) release new fund PlayStation. Meanwhile, it also is in in the main competitor Microsoft of lead plane domain Xbox of plan new generation. According to England " defend a newspaper " report, microsoft plan is exhibited in the E3 game this year June on release Xbox 720.
Regard lead plane as one of 3 tycoons, ren Tiantang will release Wii U last year in November, to become si canon ef 15mm lent the vitality with new infuse of long already lead plane industry. In lead plane of for generations of this showing number in contending for, ren Tiantang already trump, the effect is not ideal however, be forced will the Wii U sales volume first quarter anticipated 2013 reduce 27% . And Suo Ni and Microsoft labor force are waited for hair, win the home newly very possible from this both in generation. The individual looks, of Microsoft win a face to be more than Suo Ni.
Microsoft counterattack alls alone the Buddhist nun holds the post of heaven
The mainframe market 2012, microsoft is become win the home exclusively. In 3 big tycoons, only the lead plane sales volume of Microsoft appears growth, suo Ni is made an appointment with than gliding 2011 20% , ren Tiantang is shrink half above more.
Innovation is lack of power it is Suo Ni and sales volume of Ren Tiantang lead plane not the main reason of beautiful. Suo Ni rolls out PlayStation 3 by 2006, be in however next be without 7 years in time as, released more frivolous improved model 2009 merely. The Ren Tiantang Wii that releases with the corresponding period of Play Station 3 also did not replace product line. Under photograph comparing, microsoft released peripheral of Kinect body sense 2010, added new game way, let Xbox coruscate " the 2nd spring " .
The ageing of product line, break through the deficient that type innovates, bring about Suo Ni and Ren Tiantang to be surmounted by Microsoft in the position of mainframe market. 2009 to 2011, the sales volume of Suo Ni PlayStation grows basic backwater, drift in 10 million fluctuation, 2012 is to fall more reach 8.5 million; And Ren Tiantang's performance is more bad, after Wii achieved 21 million spectacular record 2008 oneself, sales volume goes low all the way, sold only 2012 give 5 million, shrink of period of the peak that compare a peak 3/4.
On the other hand, go 5 years, the sales volume of Microsoft Xbox stabilizes growth, never appear year glides. 2011, microsoft and the lead plane sales volume that hold the post of Buddhist nun of heaven, all alone keep balance basically, and arrived 2012, of the competitor fatigued and weak let Microsoft hold a head first an ancient folding chair. The data of Wedbush of the best selling memory laptop toshiba American certificate business shows, last year Microsoft in all work off 13.2 million Xbox 360, be close to Suo Ni PlayStation 3(850 10 thousand) with Ren Tiantang Wii(500 10 thousand) summation.
After lead plane of second for generations is released first half of the year this year, advocate the Ren Tiantang Wii U that hits Shuang Bing to experience, advocate dozen " shed media game " Suo Ni PlayStation, and advocate the Xbox that makes peripheral of Kinect body sense will spread out contend once more. Can Microsoft still maintain 2012 the advantage of establish?
Kinect changes lead plane to play a way
Although had be notted release, but the external world is new to Suo Ni of paragraph PlayStation forec free scooby costume ast had perfected very. Many more integrated news source is knowable, hopeful of this lead plane embarks advocate the AMD8 nucleus processor of frequency 1.6GHz, compositive of as coequal as AMD Radeon 7970M function show clip, deploy 4GB or 8GB memory. And Tech Radar of website of science and technology predicts, xbox of the generation below Microsoft will use Intel 4 nucleu free t mobile prepaid cards ses processor and Nvidia show clip, deploy 4GB or 8GB memory likewise.
In hardware respect, xbox and tweedledum and tweedledee of PlayStation it may be said. And in exclusive game and recreational content respect, xbox and PlayStation each has his strong point, OK also break even. But, xbox has Kinect this one alone door edge tool, the development perspective that lets it is more wider than Suo Ni lead plane.
According to magazine of British science and technology " Xbox World " report, after all previous development via 3 years many, kinect will upgrade to 2 version, the essence of life that improved a movement to track allows to spend, can take the action of 4 players at the same time, yu Xinyi acting Xbox is released at the same time. Under photograph comparing, suo Ni feels in body peripheral respect a few without contribute, still need to depend on handle. This is meant, no matter how the function of new generation PlayStation is doughty, its game configuration won't have too big change, still give priority to with movement, fire, sports. And Xbox is in of Kinect aid push, can play a gender to increase greatly, game manufacturer also need not constrained at handle, can roll out the game with a kick in one's gallop more.
In fact, suo Ni is in early the Eye Toy of body sense peripheral that rolled out similar Kinect 2004, can match PlayStation 2 is used. It is the whole world first large-scale commercial body sense technology. But, because Eye Toy can track 2D movement only, and major action of the player is 3D (not only " control up and down " , still have " around " cent) , bring about this product to be attributed to very quickly after causing sensation become silent, suo Ni also alludes no longer from this.
We can imagine: If all alone the Buddhist nun can see the development way of clear leader game in those days, improve Eye Toy ceaselessly, market of so current body sense peripheral is probable not be Microsoft alone big.
Suo Ni becomes leader, microsoft makes domestic entertainment experience
Of body sense peripheral basically shove a hand, why be Microsoft is Suo Ni? A kind of explanation is: The product strategy of Microsoft is " it is with the person this " , and Suo Ni is " it is with game this " . The user that this brings about Xbox to be able to be enclothed group more and more extensive, hopeful becomes domestic recreation center, and how does PlayStation promote hardware configuration no matter, also can act as only the play equipment of high-end player.
Before Kinect is born, xbox and PlayStation and Wii do not have substaintial distinction; But after peripheral of this body sense is born, the concept of Xbox had had with the competitor very big different. It brings to Xbox most revolution is, lead plane game is no longer " hard nucleus " (of Hardcore) player exclusive, the user needs to wave the body only, can have a game. " Kinect Adventures " and " Kinect Sports " wait to lie fallow and move the affiliation of kind of body sense game, let Xbox satisfy the requirement of the teenage crowd that has deep love for behavioral game not only, the edge tool of recreation of the whole people that still can act as to be able to be participated in to old average per capita from children.
Can say even, before Xbox advocate hit " lead plane game " , nowadays already sadly translate into " domestic entertainment experiences " . Xbox lead plane takes a handle oneself only, can let a person play only normally, unless the player buys more handle; After Kinect is joined, can two people play together; And after Kinect 2.0 is released, xbox hopeful supports 4 people sport at the same time.
Watch PlayStation instead, from the product takes the place of first up to now, suo Ni all the time contented " hard nucleus " the player's demand serves as the first important or urgent business, and game is this product live concept. Of the hearsay inside course of study " shed media game " , the model that is this kind of train of thought more is reflected.
"Shed media game " can you bring to lead plane game change at all? Apparent won't. It can managing download game or it is the cost that buys game CD, possible also implementation plays game at any time and place on different equipment, but to most user character, the limitation of network bandwidth lets " download to play game at the same time at the same time " appear very do not rely on chart, and it is not cheap also to exceed high speed network.
More important is, suo Ni is expended gigantic endowment develop this kind of technology, to game development business does not have too big impact however, the game kind that PlayStation backs still is fistfight of traditional fire, racing bicycle, movement. Come so, suo Ni is cast go out " killer mace " can not let a player obtain more rich game to experience, the user that also canno most popular selling scooby costume t attract more age administrative levels converts the bosom of PlayStation. All alone plays turn from side to side on the Buddhist nun, still doing finally " hard nucleus " game.
From wish in light of scene, the attention of Microsoft is not any more mainly " lead plane game " , its real cause is to be in market of recreation of sitting room of the race to control before the competitor has not strike back, borrow " Xbox+Kinect " end of get through PC, mobile end and TV end; And Suo Ni still cherishs of lead plane game first heart, to the brilliant bear in mind constantly of PlayStation 2, preparation uses the lead plane with more powerful function catchpenny player.
Unfortunate is, mainframe market is in atrophic. Pu Huayong path predicts, defray of global video game will glide 2013 1% , next year also will grow 3% only, far under 2007 the amplitude of 28% . And in the whole world in the video game market of 70 billion dollar, the portion of PC is very small very stable however; The share that mobile phone game and net swim rises ceaselessly, hold half above share jointly; And lead plane game greeted height hind 2008, go more than 4 years straight slow glide, and this one trend should continue possibly to 2014.
In this kind big setting falls, suo Ni still places the hope of mainframe market in " shed media game " such technology is improved in, unavoidable lack is new to game market the acknowledge of pattern; And Microsoft Xbox falls in the sublimate of Kinect, had shown gradually give those who make core of Microsoft hardware strategy to go qualitative. Of second times lead plane contend for, microsoft has left one town first.
(Yan Fei)
No comments:
Post a Comment