"Malic type is backward " : From overturn type innovation innovates to increment type

The netizen is evil do next generation IPhone

　　Below Dimu Cooke's leader, the apple is being lost gradually " overturn type innovates " ability a the most popular scooby costume nd courage, and the desire that changes the world, however indulge " increment type innovates " , and excessive of full basin of earn earthen bowl free memory card digital cameras .

"The apple had lagged behind. " Steve Wociniyake (Steve Wozniak) says so.

This " apple an employee " the day-to-day operation that faded out of a company already, publish this one astonishing expression of one's political views when accepting German media special report last week however. Wociniyake thinks, in smartphone domain, the competitor try hard to catch up such as SamSung, lead dominant position of the apple not answer exist.

Subsequently, have comment implied meaning from user psychology, outstanding achievement and share price 3 respects undertake an analysis, think " say with its the apple is trifling and backward, be inferior to saying the apple is so not successful " . But look in the author, according to above 3 index are judged, the apple still is the company of science and technology with the most successful whole world.

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See user psychology first. Since Steve Qiaobusi (Steve Jobs) returns to an apple, after rolling out many classical product such as IPod, IPhone and IPad, the apple has grown to have the consumptive electron brand of appeal force most, "Fruit pink " spread all over world each district. An example is, according to Nielsen an investigation last year November, american children hopes acquisition Christmas gift is IPad(48%) most, ever since ordinal it is Ren Tiantang Wii U(39%) , IPod Touch(36%) , IPad Mini(36%) and IPhone(33%) .

Notable is, wii U is Ren Tiantang newest r memory card digital cameras eleased game leader, and of the apple on product of a list of names posted up all is mobile equipment, this mirrorred an apple to be in from a flank mobile market as before person energy of life explodes canopy.

See company outstanding achievement again. From the point of money newspaper, the apple still is the whole world most company of profitable science and technology. Apple 2013 money year the net profit first quarter amounts to 13.1 billion dollar, it is SamSung of profit of net profit of 6.6 billion dollar double much. On the other hand, although gross profit embellish of the apple is led from a year before 47% glide 38% of consummate quarter, but far still 12% what exceed SamSung.

Finally, near future of malic share price goes situation is fatigued and weak, had dropped to 500 dollars from the more than 700 dollars last year September the following. But, malic market prise still is as high as 446 billion dollar, be equivalent to Microsoft almost (230.7 billion dollar) with Gu Ge (256.8 billion dollar) summation. It is company of the most valuable science and technology as before.

Accordingly, from the point of user psychology, outstanding achievement and share price, the apple is not backward. The author thinks, "Malic type is backward " reflect in this co the most popular memory card digital cameras mpany already from Qiao Busi times " overturn type innovates " , evolve into times of the gram that it is a library sadly " increment type innovates " .

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　　 From " overturn type innovates " to " increment type innovates "

Advocate make a product as before wide welcome, quarterly outstanding achievement and stock market performance are good still also, so regard combination as father, why should Wociniyake say " had the apple lagged behind " ? Gu Ge CEO pulls Li Peiji (an opinion on public affairs before this can answer Larry Page) probably this problem.

Admire is strange accepting this year in January " even the line " say when magazine special report:

"Somebody is fond of the career that pursues before this, hand-in-hand travel is tiny improve. Do oneself familiar thing to fail in order to avoid, this is human nature. But, increment type is improved can lose a sense gradually. Be in especially industry of science and technology, the change that is not increment type can occur necessarily. The change that is not increment type can occur necessarily..

mountain t shirtsThe main reason that the apple that this is nowadays probably is criticized: Overcome in library of · of Mu of the base of a fruit (below the leader of Tim Cook) , the apple is being lost gradually " overturn type innovates " ability and courage, however indulge " increment type innovates " , and excessive of full basin of earn earthen bowl.

Review an apple the product after 2000 develops, have 4 crucial node: The IPod 2001, the IPhone 2007, the MacBook Air 2008, the IPad 2010. These 4 products have epoch-making sense: IPod changed the way that hears music, and the development direction of musical industry; IPhone redefine mobile phone; What MacBook Air drove notebook computer is frivolous change; IPad started flat computer market.

In Qiao Busi times, each of the apple major innovation can overturn a certain industry: IPod lets the musical player such as CD machine begin die out, and the times of sudden huge profits of musical industry from now on terminative; IPhone lets Nuojiya drop next throne, smartphone market is greeted change bureau; MacBook Air turned round notebook computer industry to go after the trend of function one-sidedly, drove super- extremely the birth of this concept; IPad is the fall from the sky that quickened PC and mobile equipment more rise abruptly.

But, after dying in Qiaobusi, of the apple " overturn type innovates " instantaneous stall. If say the IPhone 4S that releases when Qiaobusi is dying still has Siri,merit the sentence of commend, so subsequently IPhone 5 and new IPad, IPad Mini, and of MacBook product line all sorts of taste newly, dozens what just go up in original basis is small small be troubled by, did not break away from the frame of old money IPhone, IPad and MacBook Air delimit, this kind " increment type innovates " change the world impossibly also again.

　　 Gu Ge X Phone whether churn smartphone all corners of the country?

If if really be like Wociniyake place character, also lost overturning ability and nerve if really with respect to Lian Ping, so all corners of the country of the smartphone will be entered " ace is doleful " new structure. In this one pattern, no matter be apple, SamSung, or Nuojiya, China for, Suo Ni, everybody is making same mobile telephone, the improvement of indulge increment type.

Before IPhone is born, the product of each mobile phone manufacturers " let a hundred flowers blossom " , no matter be machine of straight trigger, renovate, slip lid machine, or musical mobile phone, take a picture mobile phone, game mobile phone, every product has distinctive place. But after IPhone times, all mobile phones begin to dress to IPhone, straight board rectangular exterior + the electric capacity with larger area touchs screen + Android system becomes popular collocation, the manufacturer likes to differ dissimilation and make an issue of of custom-built ROM respect in the price only.

And the power that the apple also lacks ego revolution. IPhone 5 sales volume is good, what take the apple of profit ser scooby costume iously and won't not predict with a future is new article replace this one the most significant gain origin. SamSung makes the whole world very quickly by right of Galaxy mobile phone manufacturer of the biggest smartphone, although do not talk to go up " overturn " , but the product strategy that by right of high school low end all fronts covers, galaxy mobile phone already can make SamSung contented. On the other hand, although Lumia mixes Nuojiya,10 mobile phones provide blackberry quite latent capacity, but revolutionary to be being done not have whole industry change.

Undeniable, malic IPhone and IPad still are one of best-selling digital products, but this kind sells well more and more depend on sale and inertial, is not product itself. The IPhone 2007 resembles a wet behind the ears teenager swordsman, with alone all corners of the country of door gest sweep anything away; The IPhone 2013 becomes famous like long already fierce forest ace, reputation is celebrated positional homage, always should guard against however the bright gun attack by a hidden enemy of the formidable opponent such as SamSung.

Look from whole, smartphone industry has been immersed in " sluggish bilges " : Capacity of market put oneself in another's position still i most popular selling canon ef 15mm s expanding, but the desire that everybody did not change the world, just change one's appearance already successful old product, increase sale strength, sell upgrade the consumer of replacement. The kill th free brooch pins at such doing is: Everybody lives on his orbit, some is better, some is some poorer, but return it seems that pretty good; And whole industry criterion place footfall, as if one pool billows not of Jing lentic.

Go 3 years, what the progress of smartphone industry imagines without people is so big. Probably, we should place the hope on the X Phone that Gu Ge is about to release. The insipid all corners of the country of the smartphone needs the unique ace with colourful Jing making a person, and emphasize " overturn the best selling brooch pins type innovates " Gu Ge but can important task.

(Yan Fei)