IDC: Global PC shipment dropped 2012 3% HP row the first

the four seasons was spent 2012, before shipment of global PC manufacturer is measured 5. HP still is the first, associate rank 2.

Beijing time on Feburary 19 morning message, memory laptop toshiba release according to IDC " global quarter PC dogs report " , volume of shipment of PC of whole world of the fourth quarter was 89.8 million 2012, glide compared to the same period 6.4% . Glide extent exceeds 4.4% what IDC anticipates before this. Will integratedly look, volume of global PC free canon ef 15mm shipment glided compared to the same period 2012 3.2% .

The whole world of IDC statistic in manufacturer of 5 big PC, the four seasons spent HP 2012 in all work off 15 million PC, market share 16.7% , rank the first; Associate rank the 2nd, shipment volume is 14.1 million, market share 15.7% , shipment volume and market share all appear compared to the same period growth. Dai Er is ranked the 3rd, shipment volume is 9.4 million, market share 10.6% ; Grand Qi and China large cent are listed the 4th, the 5th, shipment volume mixes 6.6 million for 6.9 million respectively. In 5 big firms, associate and shipment volume of Hua Shuo and market share all appear growth, and Dai Er appears to glide significantly with grand Qi .

　　 Flat computer is pounded

Although Microsoft Windows 8 is in,the fourth quarter began to send force 2012, but still fail to redeem PC declining tendency. In the tide that turns to the equipment such as smartphone and flat computer in the market, PC continues to glide below the circumstance of economic environment depression. Suffer this effect, the PC sales volume of shopping season of holiday of the fourth quarter also appeared first 2012 negative growth.

Forecast before IDC is early chamber of commerce of works of PC of second half of the year is more hard 2012. Investigate its reason, outside the be current that divides smartphone and flat computer, the concussion of equipment of new Windows feeling and flat computer also slow down the growth of PC.

IDC " global quarter PC dogs report " senior analyst Jay Zhou (Jay Chou) expresses: "Although PC manufacturer people the 3rd quarter keeps clear of with all one's strength Windows 7 goods in s most popular selling brooch pins tock, but this did not produce too big positive effect to the sale of Windows 8 computer. PC industry loss is opposite those who feel a function is dedicated, ignored however emphasize safer, more reliable, more efficient t mobile prepaid cards user experience, and the other function that did not emphasize this platform. And the other function that did not emphasize this platform..

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　　 General situation of global various places

　　The United States-- was immersed in like market of PC of United States of the fourth quarter last year struggle, but what did not anticipate as a result is so bad, this profit from the holiday December shops exciting, and burgeoning Windows 8 equipment helps strength. But, suffer the inadequacy offe the most popular memory laptop toshiba rring money of flat of be confined to PC, a lot of users still were deferred buy time. Among them, dedicated the HP at consuming the market, associate, Hua Shuo and SamSung are in American area accrual quite abundant, the manufacturer of other continues to struggle.

　　 EMEA(Europe, middle east and Africa)-- the PC sale expression of EMEA area and IDC the anticipation before this agrees basically, shipment volume dropped somewhat 2011 compared to the same period. Although get the stimulation of PC of system of the Windows 8 at the beginning of December, but the flat computer with the user of this one area or apt option lower price and smartphone. Business market suffers persistent economic depression to affect, also behave low fan.

　　 Japan-- Japanese PC the best selling memory laptop toshiba market is in the fourth quarter obtained weak growth last year, but far under IDC the to this area growth before this anticipates. In consumptive market, price of PC of Windows 8 system takes the place of before prep above greatly the desire to buy that the product weakened consumer looks. But in business market, the company transfers to Windows 7 from Windows XP the sales volume that promoted PC.

　　 Asia-Pacific (divide Japan)--dog stairs the sales volume of Asia-Pacific area slightly under IDC the desired value before this. The channel business of this one area begins to check inventory in succession Windows 7 equipment lets for Windows 8 equipment. Although macroscopical economy of China is added fast the growth that puts delay to spend PC to the four seasons brings uncertainty, but the growth that achieved IDC almost as a result anticipates.

　　 PC firm survey

　　HP-- in the rank in IDC, of market of profit from key anabiosis, HP is in the four seasons was spent last year still is the PC firm with the biggest whole world. HP was thrown in Asia-Pacific and American area to get favorable result in the promotion of Windows 8 equipment. Be in EMEA area, the expression of HP continues not beautiful, but Asia-Pacific area appears first of 2012 rise a quarter compared to the same period. The total shipment of the fourth quarter measured HP to keep balance basically compared to the same period last year, good behave at the whole of PC industry.

　　 Associate-- the fourth quarter associated last year PC shipment volume rises more than 8% compared to the same period, average of far supermarket field. the four seasons was spent last year, associate PC shipment volume broke through 14 million, its channel strategy gains a success continuously in the United States and EMEA area. Although go against force growth, but the amplitude photograph that associate relatively before a few quarters had put delay considerably. Before a few quarters associate amplitude of PC shipment volume is as high as 30% .

　　 Dai Er-- the pursuit of the concussion that suffers other competitor and oneself to more profit, dai Er is in in the po canon ef 15mm rtion of PC market the fourth quarter continued to glide last year. Global PC shipment measured Dai Er to drop compared to the same period 2012 20% , american market also encounters equal drop. In the other market besides the United States, dai Er is in the fourth quarter obtained annulus to compare growth last year.

　　 Grand Qi -- grand Qi is main and dedicated at consuming the market, the effect that accordingly its expression suffers consumptive demand is very big. Because consumer takes aim the look to other replaces facility, grand Qi is in the fourth quarter continued to encounter last year glide. To answer the market share that glides ceaselessly, grand Qi careful ground from get online to change Wi free t mobile prepaid cards ndows 8 to equipment originally.

　　 Hua Shuo-- volume of shipment of PC of the fourth quarter obtained Hua Shuo last year the growth of 5.6% , maintained the position of manufacturer of before the whole world 5 PC. Hua Shuo obtained growth in global majority area, innovation of this company give attention to two or morethings mixes this profit from to be gone after to what sexual price compares. (Zhu Fei)