Microsoft detain notes new generation Windows: Without B plan

Silent of Er of Microsoft CEO Bao recommends Windows 8

Guide language: " PCWorld " print article says network edition on the weekend, microsoft is in charge of the Gao Chengke last week high express on ability and Internet congress, except Windows 8, microsoft is done not have at present " B plans " . The personage inside course of study thinks, if do not have B plan really, so Microsoft will face huge risk.

It is article full text below:

Annual Gao Chengke ability and Internet congress won't bring heavy pound news normally. The tall canal of company of large science and technology can attend this one meeting, for example the CEO of apple and Yahoo, but normally won't the opinion on public affairs that somebody publishs common of Jing world be astonished. After all, won't the company means exasperate investor.

Nevertheless, ke Laien of · of Microsoft CFO skin spy (Peter Klein) did not remember this. On the congress this year, ke Laien spoke of Microsoft Windows business be being mixed to flat computer from desktop computer the transition of the smartphone. The query weighs somebody, if this plans to fail, so whether does Microsoft still have " B plans " . The setback that encounters in Windows 8 and mobile business side considering Microsoft, such query is very reasonable. However, ke Laien's answer is surprising.

He expresses: "Plan currently at how be being carried out relatively, b plan is not main. We plan to develop current generation Windows, in order to ensure we can with likely price, provide appropriate experience to all consumer. Provide appropriate experience to all consumer..

Without B plan? Although I am a reporter only, handler of enterprise of and rather than, but planning to appear without B is not a good company strategy. Accordingly I consulted the expert inside a few course of study, they elaborated this one problem from many respects.

Hidden B plans

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Chie free scooby costume f analyst of Moor Insights And Strategy Petrick Moerhaide (Patrick Moorhead) expresses: "Without doubt Microsoft is having B plan. " before becoming an analyst, moerhaide ever reached the working experience that there are more than 20 years on product government position in different strategy, include to hold the position of AMD strategy vice-president 11 years. He expresses: "All big companies meet most popular selling memory laptop toshiba such doing, otherwise strategic group should by discharge. This is a center with buying normally, they can say, ' good, I missed this opportunity, so what is can I precede and below one of dominant fundamental trend? ' "

Colombian business school teachs silk of bud of case of Mack of beautiful tower · (Rita McGrath) also thinks, microsoft may have 1 to plan to 2 hidden B, but Microsoft may not realize. She expresses: "Although Microsoft did not know to B plans to exist clearly, but the company that has diversity of substantial natural resources, business as, if business operation appears problem, so they can find B plan certainly. I guess, microsoft interior has actually B plan, the one share that although such plan is not Microsoft,current strategy plans. The one share that although such plan is not Microsoft,current strategy plans..

Warton Andeli Maiteweixin of professor of business school assistant (Andrea Matwyshyn) also points out, the business itself of the dimensions of Microsoft and diversification brought the 2nd selection. She thinks, so called " plan without B " the government that is Microsoft says decline, and Kelaien's view still is openness.

She expresses: "' plan without B ' whether to mean, you will abandon current plan, use brand-new mode? Be not such. I do not think Microsoft will be done so, the mode that I also do not think Microsoft is current is put in the problem. The mode that I also do not think Microsoft is current is put in the problem..

Why does B plan need should

Maiteweixin spoke of the core of the problem. Microsoft already expressed for many times, throwing the principle of Windows 8 and its backside with all one's strength at present. Although be familiar with the user of desktop interface to may be adjusted to the interface of Windows 8,feel unaccustomed, but between different type equipment creation experiences without seamed user is contemporary computer industry " grail " . Microsoft is obtaining him " grail " , consider those who the hearsay says Microsoft is developing unified platform especially " Windows Blue " product. Actually, microsoft already detain left pool.

Maiteweixin expresses: "I think the mode of Microsoft is reasonable. Consistent user experience is developed between all equipment, this is future. The user hopes to be on other equipment when go out collection email, or be all sorts of application login below any condition. Or be all sorts of application login below any condition..

Sex of the look up before the concept of Microsoft is full of, but good in desktop equipment stuff will become a more and more serious problem into mobile interface. Final, so disharmonious transition may bring the result, cannot bring the result possibly also. Nevertheless we can expect only former, if Microsoft does not have clear B,plan especially. From short-term in light of, this makes Microsoft faces a risk.

Bud silk expresses Maikege: "I think the risk is very big. If go seeing an user acc most popular selling brooch pins ept a case, can discover so, microsoft product is right of the user agglutinant very big one part depends on, ' probably the vermicelli made from bean starch that we are not insanity, we do not like the one part in this one software, have a lot of flaw and strange thing, but I spent 18 months time to understand it, I do not want to change the software that other need learns. I do not want to change the software that other need learns..

She expresses at the same time: "This is the troublesome place of Microsoft. Roll out certain product when you, your user thinks, when no matter whether insist to use Microsoft product to need,be being relearned, so you will lose the mainest competition dominant position. So you will lose the mainest competition dominant position..

Besides, of Microsoft cross platform to developed the strategy to also encounter a few setbacks in first phase. The market share of Windows Phone 8 still under blackberry, and latter prospect is not valued by the analyst. Analyst, shopkeeper and hardware manufacturer all represent, the sale status of Windows 8 equipment is not very good. NPD group points out, inside a month that issues in Windows 8, windows flat computer is not occupied o scooby costume nly in the sale of equipment of all Windows 8 1% .

Manufacturer of a few hardware already suspended de most popular selling t mobile prepaid cards veloping the plan of computer of Windows RT flat. Microsoft " plan without B " the view may be to pacify a partner, becaus the most popular t mobile prepaid cards e of,alleviate brand-new Windows system and brought uneasiness.

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Moerhaide expresses: "The main reason that Ke Laien says so is offer hope to all people that share Windows 8 and professional work of Windows Phone 8, make they continue to devote oneself to this one platform. " in short, although way is possible very hard, but Microsoft will aid to hardware partner inflict.

Develop for a long time

Still not be clear about at present, to Microsoft, of Windows cross platform strategy to whether can achieve result, perhaps say such strategy will make apple and Android are benefited. We do not know, from will for a long time look, the advantage will swing to which one party. But we already saw, to Windows 8 and Windows RT, connect high hold " short-term discretion but long-term and hopeful " manner, the view of this and Microsoft is unanimous.

Microsoft Windows business is in charge of Dami Laile (Tami Reller) believes science and technology in the luck last year November express on congress: "Windows 8 means hardware change, and of system and application change. This is coinstantaneous change. Windows 8 is future and design, is not for quarter of a sale. is not for quarter of a sale..

This is meant, if Windows 8 encounters a setba free t mobile prepaid cards ck, and plan to be able to offer an alternative without B again at the same time, so the condition that Microsoft will be immersed in a high risk. Bud silk expresses Maikege: "Still remember Palm? They also did not make B plan. It is better to have a such plan probably. " (Zhang Fan)