Guide language: ReadWrite of guest of rich of American science and technology is written today civil say, although will look from the data that consumes the market, the mobile strategy of Microsoft does not have any advantages, but this company still has large quantities of embracing in business market wholesale, hopeful help shows a breakthrough actually.
It is article full text below:
Look decline Microsoft is in the for the best selling memory card digital cameras eground of mobile market is completely logical. After all, the total battalion that t mobile prepaid cards the business profit of malic IPhone and IPad is about to exceed Microsoft almost closes, and Microsoft is in an odd that the portion of mobile market also is Gu Ge Android only. By this token, microsoft breaks up very hard it seems that dish. The fact is such really -- unless you are) of officer of presiding information of a CIO(. In enterprise interior, CIO people will still Microsoft regards first selection as the manufacturer, offerred an opportunity that breath for its.
But the problem depends on, can this tone breathe heavily how old?
The choice of CIO
Microsoft Windows did not appear in the data of statistic of newest and mobile operating system of IDC, but this company shows however, windows Phone/Windows Mobile is in really the fourth quarter came true last year fast the growth at the market, windows smartphone came true compared to the same period the growth of 400% . Nevertheless, last year shipment of 722 million mobile phones measures annual in, the amalgamative portion of Android and IOS is as high as 87% as before. Where is the portion of Microsoft? According to the statistic of Gartner, have 3% pitiful only.
loony tunes goldenBut in the quarterly CIO questionnaire that releases last week in investment bank Piper Jaffray, the CIO that has 45% is Microsoft choosing the most indispensable " large firm " . This sounds not tall it seems that, but the half that ranks the voting rate that second inscriptions on bones or tortoise shells of the Shang Dynasty achieves to be Microsoft only. Include fruit of He Ping of SAP, Cisco, IBM, EMC, HP next, voting rate of the apple is to be only more 4% .
This report writes: "Some CIO say: ' Microsoft is irreplaceable. ' some saying: ' the service of Microsoft is better and better, can let us transfer high in the clouds better. ' return some saying: ' the technology that we invested them in a large-scale, rely on them to expand platform. ' "
"We believe, microsoft was underestimated in the dominant position of business market, some minatory likelihoods in the light of Microsoft are in short-term inside was exaggerated, for example, somebody thinks Windows desktop operating system is in an enterprise the market or productivity software domain will be replaced. Nevertheless, CIO investigation cannot mirror Microsoft to consume the state of the market in whole, the competitive pressure of this domain is ambitious at business market. The competitive pressure of this domain is ambitious at business market..
Change character, no matter what may CIO buy, their employee will still continue scare buying IOS and Android equipment.
But nevertheless, developer still can save Microsoft probably to the interest of Windows platform.
The interest of developer
Although be in mobile market suffer a setb scooby costume ack, but developer still has a hope, at least certain age paragraph the developer with certain industry is such really. According to the new most popular selling brooch pins est investigation of Evans Data, suffer in 450 in the devel the best selling memory laptop toshiba oper that visit, microsoft by among them 2/3 anthology for " have associated sex most " manufacturer, and in 46 to 50 years old of ages paragraph medium scale is as high as 90% . Although Gu Ge ranks 2, but be labelled however the mobile firm that hopeful holds dominant inside 3 years. Apple a row the 5th.
This makes a person fab it seems that. Ba Jialin of · of Mu of analyst the base of a fruit of Creative Strategies of market research firm (Tim Bajarin) evaluates to this: "I am not strange Microsoft is in the position in memory of old generation developer, but what do this tell us? They still hold to their satisfactory platform, hope Microsoft can achieve a breakthrough. I feel accident is truly, those are full of enthusiastic developer to Microsoft or Android and did not support an apple. If they want to make money, little not apple. Little not apple..
If come off when the interest of statistical developer,drop the element of business market, these results are met more significant. According to the investigation of mobile developer quarter of Appcelerator, developer mi most popular selling t mobile prepaid cards xes to IOS the interest outclass Windows of Android:
Developer is mixed to IOS the interest outclass Windows of Android
But in the large firm in business market, a few a few companies are co memory laptop toshiba ntrolling the enterprise IT budget of great majority however, and Microsoft criterion amid is in leadership position:
Large firm still is Microsoft embrace wholesale
This appears it doesn't matter is alarming, but as a result of the business development of 73% and deploy be less than 5 application, because this is mobile enterprise field is very open still. Be opposite considering Microsoft the appeal of CIO, although the leadership position of 28% is insufficient firm, as before enough helps his be in an enterprise market open up a career.
Search dish of opportunity
Nevertheless, "Employee takes facility oneself " agitation or the preference to CIO produced an effect. From the point of mobile equipment, the person that enterprise IT branch has issued orders from the command, turned a command into observer. Microsoft probably very get professional personage reception, but the interest that has not prove it can attract developer really.
Even if is such, lose confidence to the mobile strategy of Microsoft now still premature, after all it still has very high loyalty to spend in enterprise free memory laptop toshiba CIO and developer group. Microsoft CFO those gets · Ke Lun (Peter Klein) once expressed, microsoft is close to " encode, everywhere is usable " state, make Windows 8 can get used to all sorts of platform, satisfy the requirement of the enterprise. By this token, microsoft nots allow to ignore really in the advantage of business market. (Think of far)
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