SamSung already went to combustion of flames of war malic backyardGuide language: The United States " los angeles times " network edition is written today civil say, to get used to the trend that industry of science and technology changes ceaselessly, attract the person that do poineering work and new originality, samSung is increasing the outspread pace of Silicon Valley in the round, plan to lend this change company culture even.
It is article full text below:
Challenge apple
Of SamSung and smartphone hegemony of the apple contend for, basically be it is base area with respective headquarters, two sides of ocean of base oneself upon spreads out to attacking. But now, this Korea tycoon begins to permeate malic backyard however, radical dilate spreads out in Silicon Valley.
SamSung had opened a new innovation center in gram of handkerchief of California door collect, still prepare to establish laboratory of a research and development in holy He Sai, the hatch that is located in Paluoaoertuo implement also be in in brewing. Among them most a plan of on the make is: Construction manages brand-new semiconductor garden division, will use unique building design, with period the ground mark honor that contends for Silicon Valley to have distinguishing feature most with the airship modelling headquarters with newest apple.
SamSung is indicating in a series of this outspread measure of Silicon Valley this company and apple are hostile of the mood upgrade, these two companies are being mixed in talent, investment innovation domain develops more direct competition. Beside the most popular memory card digital cameras s the domain that permeates adversary, samSung thinks dilate of its Silicon Valley plans more doing p the most popular canon ef 15mm oineering work to still conduce to the infuse in the company culture to this company gene, because of this company all the time since the appearance of leader of and rather than of the person that follow in order to innovate shows a person.
SamSung is presiding strategic officer Young Sohn also will handled official bussiness at present the place moved Silicon Valley: "It is to overturn here the center of force. We hope to become these overturning the one member of force. We hope to become these overturning the one member of force..
north face shirtsThe relation between SamSung and apple is unusually complex. SamSung all the time since one of main component suppliers that are an apple, but keep low-key in Silicon Valley all the time before this company, established American semiconductor headquarters and laboratory of a small-sized research and development only, and agency of a venture capital investment.
But some closer year come, roll out what head with Galaxy stage by stage as SamSung a series of Android smartphones, bilateral concern is more and more intense. Taste newly by right of these, samSung also has become the leader of global smartphone industry, although the apple still is in the United States,the market precedes.
SamSung this action has caused the anxiety of wall street investor and analyst, think gold period of the apple has neared end. As strike back, the apple had launched litigant big fight in global each district, accusation SamSung product borroweds IPhone, encroach its multinomial patent.
But no matter be lawsuit or sale step, the apple does not have the development impetus of suppress SamSung already, also fail to give up its ambition. SamSung hopes to be in in the near future inside will year battalion closes break up time to 400 billion dollar, become the company with the global the biggest dimensions that with Aikesenmei inspire confidence in sb and Wo Erma compare a shoulder.
Change culture
The leader of SamSung thinks, to achieve this one goal, they must transform thoroughly company culture and strategy.
Although scored huge success, but SamSung still lags behind at the apple on innovation figure. Ba Jialin of · of Mu of analyst the base of a fruit of Creative Strategies of market research firm (Tim Bajarin) calls this kind of strategy of SamSung is " follow quickly " , after the new technology that discovers other company is developed namely and new market again fast follow-up. However, samSung is casting off this kind of figure hard at present.
"SamSung takes this one step, because this company has market dominant position,be. " Bajialin says, "They begin to make research and development now, the hope borrows this to control his destiny, and the revolutionary originality that relies on other company no longer. But the growth in wanting implementation to anticipate, change of the person that they still must follow from innovation is innovation leader. Change of the person that they still must follow from innovation is innovation leader..
To implement this kind of change, samSung hopes to abandon isolated culture, pass company interior completely to develop most technology and product no longer, open wide a gate however, spread out collaboration with more poineering companies, have investment even, t the best selling brooch pins he person that support other innovation, and more actively spreads out buy.
Those who change character, this company hopes to permeate Silicon Valley tycoon to bilk the basis with living.
"The innovation majority before us is completed in Korea. " Young Sohn says, "We must contact global heat area. Our global innovation ability will decide our success or failure. Our global innovation ability will decide our success or failure..
It is not easy to should cooperate with SamSung. The line of the products of SamSung is far over apple, include home appliance and TV. In view of this kind of dimensions and complex structure, its majority business centers together with at Korea, the person do poineering work that brings about Silicon Valley and potential partner are very fathomless this company.
Young Sohn hope is close to these partners through increasing the antenna of Silicon Valley, reduce the mysterious sex of oneself at the same time. Henceforth a few years, the person that affirmative meeting has many Silicon Valley to do poineering work and engineer and SamSung spread out collaboration.
Detailed plan
Although ambition is very old,the dilate of SamSung plans, but have not cause intense echo, the part results from this company announced a few fragmentary news only. However, the detail information that discloses as nearly a few weeks is added gradually much, its intention is even more apparent also.
The outspread plan of SamSung is as follows:
-- a poineering hatch is built in Paluoaoertuo implement, college of here distance Stanford is only several lis Yao. Although this company had confirmed this one plan, but have not disclose detailed information.
-- considerably center of outspread research and development, namely " center of rese free brooch pins arch and development of United States of SamSung information system " . This center is building two 6 layer structures in holy He Sai.
-- SamSung strategy and innovation center open business in dune road, here is the heart region of industry of Silicon Valley venture capital investment. This cent the best selling canon ef 15mm er is in charge of by Young Sohn, will collect a batch of researchers, each product branches that still are this company offerred a person that do poineering work with place and investigator to spread out cooperative place.
-- Sam most popular selling t mobile prepaid cards Sung capital (Samsung Ventures) created agency in holy He Sai, and had made the whole world the biggest rely on one of fund of venture capital investment at the enterprise, own property of 1 billion dollar. This fund had increased strength of venture capital investment. Young Sohn expresses, samSung still plans to increase the investment of American market, 80% what had occupied its to invest amount at present, this company still prepares to establish the inchoate investment fund of a 100 million dollar.
-- the American semiconductor headquarters that 300 million dollar builds denounce endowment will use unforgettable outdoor design, so-called headquarters of as new as the apple airship and Facebook new headquarters develops competition, make the ground mark structure with this the famousest area. California bey Jieli Braun (Jerry Brown) is in even on city situation of the month the highly praise in report speech this one plan. The economy that Braun appreciates this administrative division grows a branch to persuade the dimensions of center of He Sai of SamSung enlarge mahatma, and did not remove other area. "The new establishment that why emperor fills in can find a place for at least the post of 2500 high skill, senior engineer endowment. " he says.
These measure are SamSung the one share that in the whole world each large poineering center increases antenna of research and development, but Silicon Valley can become Chongzhongzhi to weigh apparently. Young Sohn expresses, this company grows the hundreds of people from now the thousands of person 2020 in American employee.
Contend for a talent
Spread out dilate in Silicon Valley in succession as apple and cereal song, this area also will draw more and more talented p the most popular memory laptop toshiba eople. Accordingly, to SamSung such competitor, want to contend for outstanding talent, also must build antenna in Silicon Valley.
"SamSung must come to here, because everything of industry of science and technology happens in Silicon Valley,be. " Gartner analyst blocks Luolina Milaneisi (Carolina Milanesi) says, "The place that you must center in the competitor serves as somewhat. "The place that you must center in the competitor serves as somewhat..
Young Sohn expresses, samSung hopes to show the advantage of this company to potential partner, hope to be the originality of market of United States of base area collect and talent with Silicon Valley.
Advertisement of word of this company logarithm trades the support of platform OpenX, it is the superexcellent example of this one new strategy. This year in January, openX announces financing 22.5 million dollar, get those who cast is SamSung capital. This investment makes clear, samSung is extending market of software kimono Wu this deep with the company of hardware be good at.
"This is us up to now one of the largest brushstroke investment. " SamSung capital is in charge of cloth orchid Nong Laixi (Brannon Lacey) says, "This shows we are how to be valued to OpenX. "This shows we are how to be valued to OpenX..
But in the case in OpenX, this investment indicates the collaboration of a both sides reachs a climax, and rather than begins. Last year in April, the new-style number advertisement of this company serves SamSung and OpenX collaboration operation. After the collaboration that passes a few months, samSung just decides investment finally.
· of Mu of OpenX CEO the base of a fruit blocks much ridge (Tim Cadogan) expresses, of SamSung listen attentively to and learn apiration to make him impressive, tycoon of this science and technology and his company cooperation is very cheerful also. Although the United States does poineering work person the likelihood is not familiar to SamSung, but he predicts, this kind of circumstance can be changed very quickly. Block much ridge to express, the dimensions of SamSung and the dominant position that its adopt smartphone market trans the most popular scooby costume mit the ability of new technology quickly in the whole world, the help this company attracts large quantities of one poineering companies.
"I think they will gain a lot of attention. They were attracting a lot of interest in the thing of the attempt, we are very glad to can become a of this one new strategy to symbolize. " card much ridge says. (Think of far)
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