Intel " stock trick applies again: Find ideal " fulcrum "

Write civil / Zhang Ke

Intel hope can find the next in the brand business of the smartphone " Microsoft " , come true as PC times prison cannot a pact to shield each other of break, define mobile chip market then with his regulation.

On the 2013CES that just ends, intel was released newest, the product of chip of class of 22 accept rice that is used at mobile terminal, revealed oneself to be in of smartphone platform " product route chart " .

The union of Intel and SamSung, it is them not just both between of the interest combine again, the potential that also is alliance of respective to them original interest almost is destroyed.

The crisis move of Intel comes some are behindhand.

Realise eventually when him, march mobile phone market is imperative, when market of chip of absent and mobile terminal is equivalent to committing suicide, he had been immersed in passivity, be in a dilemma.

The at a tremendous pace of mobile interconnection, the speed as sudden as lightning that makes decline of indulge in of traditional PC course of study sloughy, when Intel wakes at the beginning of the chip overlord great dream of this PC times, the ARM of Ceng Ming unknown had held the position with the most f free memory card digital cameras avorable market, mobile phone processor the market share of 90% , get online this processor the market share of 70% grasps processor of computer of the market share of 30% , flat in the palm.

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Intel cannot be not flustered. Now, intel no longer chip of shift of dare not or would not speak up, very clear the earth's surface shows Fang Zhixi of dean of Intel China academy, the focus of research and development with current Intel is in mobile chip.

Really, intel tries hard in the best selling scooby costume recent years market of prize shift chip, but the design philosophy that holds to PC chip can be in only however current mobile chip market " be unpopular " . It hopes to the next can be found in the brand business in the smartphone apparently " Microsoft " , come true as PC times prison cannot a pact to shield each other of break, define mobile chip market then with his regulation.

And this " Microsoft " be SamSung, samSung enters Intel field of vision with appropriate gesture in equal opportunity, perhaps should saying is them each other enter field of vision of the other side.

If the plan of Intel " prevail " , samSung and Tizen will become the 2nd fulcrum of market of chip of his prize shift.

And Tizen looks this be like ordinary small OS, becoming possibly however throw into confusion this market is original a crucial castle of interest structure.

Double betray

loony tunes goldenIntel transition again and again be thwarted

Perhaps be ARM to Intel write down a bang, perhaps be once the Wintel alliance of indestructible is becoming more and more delicate, perhaps be once the little younger brother of slavishly dependent people stand high above the masses nowadays, this among them the nerve that when some is nodded or some prickled Intel, intel begins to kickback with all one's strength.

Just go 2012, it is Intel a year when break through in innovation of mobile interconnection domain, see overlord of this PC chip appears in mobile phone domain afresh eventually. In Chinese market, the smartphone that already two use Intel framework appears on the market ceremoniously -- Motolora MT788 and associate K800.

Market of mobile phone of regain of Er of Dan Ying spy goes very hardly.

A main factor, in the design that gets on PC chip at I scooby costume ntel philosophical follow comes mobile terminal: Intel is more than the attention to specific power consumption to the attention of operation ability all along, the expensive operation ability of Intel chip makes a person commend, but the not low specific power consumption that matchs to it also is the Intel deadly injury in mobile terminal.

The X86 framework of Intel chip is inferior to ARM framework apparently agile. ARM seeks feebleminded waste time, demand of operation of can contented mobile terminal can chip design philosophy is in if Intel drops 7 years in the dream in, make the mainstream chip of mobile terminal quickly, with cheap, fluent, specific power consumption low characteristic applauds draw a large audience, the flower leaves everywhere.

When Intel great dream just wakes, also try to be in the condition of tall computation ability falls and an optimal balance is achieved between feebleminded bad news. Had the birth of Atom series processor then.

This must say the processor that is a series of awkwardness making a person, his operation ability can't prop up the jotter of a normal configuration, although his specific power consumption is opposite inferior, but the mobile phone that holds 24 hours basically to people to switch on the mobile phone and flat kind the product, the time that his specific power consumption can prop up is inferior to ARM series apparently perfect.

Then this series product was made by Hua Shuo in order to the name is " get online this " semifinished product. In 9 years of in the past, get online this really hot also a period of time, disappear from the scene with rapidder rate however however.

The chip design philosophy of Intel lets him be in hit out with all one's strength when mobile interconnection market, did not take an advantage. Connect once the Wintel of indestructible is allied, be between the beetle and the block also nowadays. This is opposite Microsoft and Intel fellow sufferers, missed mobile interconnection likewise optimal opportunity. Microsoft to save oneself, consider must not with Intel 20 old deep love, turn and pull hand ARM and Nuojiya, roll out Surface flat and WP8 series mobile phone.

This one battle, what Intel encounters is double betray. Not merely lad Microsoft converts ARM bosom, nuojiya also ignores even new ally feelings to was climbed " Gao Zhi " .

And Intel announces together system of MeeGo of research and development does not cross Nuojiya is the thing two years ago.

At that time this together, extraordinary to Intel meaning. Because general manager of branch of business of Intel system software Ge Feisheer (Doug Fisher) realizes early, larger share is held in the mobile telephone that if hope to let his processing,chip is developing quickly and cloud computation market, need to make a contribution somewhat in software domain so, "We had realized the pressing demand of software side " . But regretful is, the rate that the speed that MeeGo fails grows than him is even rapid. After short nevertheless a few months, nuojiya converted Microsoft in Feburary 2012.

Double betray below, the chip of capital line of business of Intel is made and do not see improvement, and the new edition that it tries to make piece -- the development of mobile OS also almost backwater.

The day of Intel never so hard over- .

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Is the weak embraces a group still strong strong together?

Structure of Tizen repaint interest

Intel knows very well, motolora MT788 and associate when K800 can become him to weigh market of machine of turn around and stretch out one's hand only to try water, not enough make vigorous efforts to turn the situation. Well-known, motolora is a spent force already, the mobile phone protects know exactly about sth to measure even the odd of SamSung of be not a patch on or apple. And associate the mobile phone is all along active at China 34 lines city, level of this one volume and " quality of a material " the user cannot become Intel more help straw.

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And SamSung has such actual strength however. Whole 2012, samSung achieves 210 million in shipment volume of the whole world, with one action becomes shipment to measure highest mobile phone brand, not one of. The analyst predicts, this number is in hopeful increased to 2013 283 million. And IPhone shipment volume reachs 134 million growth from 2012 167 million of 2013.

Er of Dan Ying spy this hand in hand SamSung de the most popular t mobile prepaid cards velops Tizen jointly, far either the mutual appreciation between two ally is so simple. Intel tries to pass this hand in hand, in mobile OS and even other software domain make a contribution somewhat, will achieve processing chip to hold the end of larger portion in mobile phone and cloud computation market, it may be said figh memory card digital cameras ts with his back to the river-fight to win or die, and cost is huge.

Because of the union of Intel and SamSung, it is them not just both between of the interest combine again, the potential that also is alliance of respective to them original interest almost is destroyed.

Above all, tizen may make SamSung and cereal song fall out. The closest relationship between Gu Ge and SamSung, be the Android system that Tizen tries to compete to it.

SamSung develops Tizen this with one action to move, although have,make Heng Zhiyi, but song of cereal of very possible also rile. After all, before long before, samSung still is the loser of smartphone domain, the action is slow, was seized by HTC of promising young person first machine. But the situation of the Android of song of cereal of have the aid of, samSung used two years of time to develop leadership position. For a time the per free brooch pins sonage inside course of study feels anxious to SamSung: Excessive depend on Android, can make if SamSung exposes his pharynx and larynx the palm in Gu Ge with hour under.

Accordingly, samSung ability petty action again and again. Him SamSung ever developed Bada system, it is in the whole world a few areas are small behead is obtained, until next facilitating is driven alliedly in two big Linux the collaboration with Intel, replace with Tizen not very successful Bada.

In the meantime, because,SamSung also does not hope Tizen, make powerful former ally makes the enemy, then, allege external again and again the one part that Tizen is plan of its OS diversification only, it denies meeting and Android to part company.

Kevin Packingham of chief product official represents mobile branch of SamSung United States: "Gu Ge was our good associate past. " so, where is future? "In the past " 2 words appear here afford for thought.

And Intel of another a pact to shield each other and Microsoft, this is opposite also defeat of the other side also the joy of the other side enemy, now as before in step, do not depend on collective advance and retreat nevertheless, and doing at two people at the same time handclasp, march toward the foot at the same time the gate of other associate when, there is a kind of delicate balance hard even on face.

In the January 6 international two years ago consumptive electron is exhibited (on CES) , intel announces to roll out computer of about a hundred flat, among them, besides the Window Mobile operating system that uses Microsoft, quite big the Android operating system that one part product uses Gu Ge, still have Nuojiya and the MeeGo system that Intel cooperates.

Subsequently on January 7, steve Baoermo also expresses Microsoft CEO, next generation Windows operating systems will move in " all equipment " on, included to use the flat computer of Intel competitor ARM.

Microsoft and Intel had said not clear it is who betrays first, but the collapse of itself of Wintel, stem from them really each other seek to live on natural. They must find their place quickly on mobile interconnection market and stand firm, what will be faced with otherwise is the destiny that is washed out by this times.

The interest alliance with new even if may bring the tremendous concussion of market structure, samSung and Intel comprised new increase as before affined, this backside is having sharp increase to drive. What SamSung the most popular scooby costume hopes to rely on Intel to cast off Gu Ge is diversionary, and Intel is the force that end of mobile phone of first of hope SamSung whole world has quantity and Tizen to may be caused, for its mobile chip get through enters the passageway of mobile interconnection market, one circle the dream of market of its shift interconnection.

Do not have a person to be able to forecast the final result with final structure of this one new increase. Jointly + compete, becoming the optimal concern that mutual antagonism u the most popular canon ef 15mm ses each other again between these a few old man it seems that.

210 million

2012, samSung achieves 210 million in shipment volume of the whole world, with one action becomes shipment to measure highest mobile phone brand, not one of.