2012, about Japanese electron industry, the bad news is very much. Zhu Jizhi
2012 it is dragon year, this year, IPhone became Japan's best-selling mobile phone. Will tell to IPhone, be in district of a state, rank the first, it is a small business. And will tell to Japan, this is a large issue. Before a century, japan dreams to become Asian empire, failed. But half century in the past, in electronic industry, without doubt, japan built an empire successfully. Just not be in Asia, in the whole world almost every corner, from listen along with sound, videocorder, to plane of TV, sport, mobile phone, camera, printer, japan, became the pronoun of electronic product. Army group of giant Japanese big company, attack a city to sweep past the ground, the race to control of unbridled consumptive electron market of the whole world, can saying is invincible. And in Japanese mainland, since nearly half century, do not have products of any ab extra electron basically, can predominate. And now, in mobile times, in the mainest product, smartphone position, japanese mainland began to fall into enemy hands eventually. And it is 10 years ago, the free scooby costume whole world all manufacturers, still queueing up to go to Japan, go studying smartphone business pattern of Japan.
This year, about Japanese electron industry, the bad news is very much still. Below the pine, the company such as Xia Pu, Suo Ni, produced the loss with the biggest throughout history. Every company deficit of a year, be close to one billion four hundred and ten million and sixty-five thousand four hundred and eight U.S. dollors. From deficit figure, also can see, the army group of these electronic empires, thin camel, have after all how old. Environmental place approach, these believe in employee are lifelong the company that control, begin large-scale cut down the member of persons employed; Once was known as the plant that runs model, one by one is put out. And these, happen in the climax level that electronic product intelligence changes fitly: Malic at the summit of one's power, samSung high speed expands, chinese manufacturer begins to rise abruptly. The market still grows in high speed, this one wave is current nevertheless, japan is not leading role. Change an angle to say, the essence of tide of this one wave, it is one divides up Japanese elec the most popular canon ef 15mm tron empire ceaselessly the process of market territory, in the process that divide up, the profit of a huge sum that other company gets, originate namely the move of deficit of Japanese company a huge sum pays. And if see well the structure of Japanese electron empire, conclude easily, decline, just still begin merely.
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The basic framework of Japanese electron empire, comprise by 4 line defense line:
The first, of forefront, it is consumptive terminal product.
Broadcast plane of machine, mobile phone, TV, sport, camera, printer to wait, the product that these consumer use directly. 50 years ago, japan in order to make make one's fortune, rely on cheap terminal product, market of rapid and occupational whole world. In the meantime, improve product quality ceaselessly, rely on tall sex price to compare, almost the market of forestall terminal product. In this process, developed accurate production technology ceaselessly, propped up whole terminal to make an industry. This is the Japan that everybody sees so that see.
The 2nd, it is IC yuan industry of parts of an apparatus, this industry, it is the weapon that terminal product attacks a city to sweep past the ground.
IPhone is the most successful mobile phone, but in-house very much crucial parts of an apparatus if screen, batteries, memory, photograph like the head, still have the distributings thickly resistor electric capacity on circuit board, come from Japanese company. Can saying in this is industry of dynamic of technical drive source, japan has the most entire product line. Ravel casually the sheet of a Ni Kang turns over camera, or the sport plane that is Suo Ni, meeting discovery, inside almost all chip, yuan parts of an apparatus, it is the product of Japanese company. Make camera, you compete very hard with Suo Ni, because inside the most crucial photoelectricity changes chip, him Suo Ni is done, the technology is far banner, and sell nothing more than. Present smartphone, spelling processor, and plane of the sport on the PSP control that the Suo Ni 10 years ago releases, its processor is told from a lot of respects, exceed the processor of newest now mobile phone, and this processor, all alone him Buddhist nun develops production. After terminal product makes pattern form, develop toward upriver industry, it is a natural process. To 90 time, japanese IC yuan situation of industry of parts of an apparatus has been formed, in industrial catenary, the whole world does not have which country, can have Japan's so entire product line, all self-sufficient self-sufficient, in a steady stream supports terminal product ceaselessly, the sexual price that assures terminal product is compared banner.
The 3rd, it is industry of precision production equipment.
Accurate weapon, want to rely on more accurate equipment, ability production comes out. Ni Kang besides manufacturing camera camera lens, still produce top class chip to produce crucial equipment: Photoetching equipment, namely how number with the circuit element of billion plan, like quarter CD, cut the facility in the chip of a centimeter of less than. If wants to invest a few U.S. dollors, build a the most advanced chip product line, among them the most crucial equipment, need very likely to be bought from Ni Kang. All sorts of production facilities of each link of other electronic products, japan is holding significant market share. Be in China in countless electronic production factories, in tremendous equipment fixed assets, have very big one part, it is Japanese product.
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The 4th, it is material relevant technology.
Production weapon, produce equipment besides what should have nicety, still need to have excellent stuff. For instance rare earth, japan precedes in the technical whole world of this respect, and high end of yuan of parts of an apparatus is reached to make in chip on, cannot leave rare ground. Even if does not use crucial device of Japan, in arrive from sand in the endless production segment of chip, still cannot leave all sorts of Japanese made auxiliary material. Because,be these material technologies, japanese ability produces so much new product to invent in electronic domain quite, arrive from tape blue smooth dish, arrive from camera lens photoetching equipment, etc.
Photograph of annulus of annulus of these 4 line of defence is buckled, mutual supply: The terminal of front is sold, the nicety of parts of an apparatus that drives back most popular selling t mobile prepaid cards end is made; The upper reaches of back end is made, to terminal the sale brings better product dominant position, formed a solid closed circuit. Half century time, japan formed the industrial chain with electronic industry the wholest whole world: Should give Japan the basiccest natural raw material and the sources of energy only, can produce the final electron product that gives the whole line, do not need to undertake any purchasing from the outside. This is to mix a way with completely opposite globalization: To Japanese product, it is the sale faces the whole world only, industrial catenary all development and production, finish by Japanese enterprise. Be the industrial catenary that photograph of this annulus annulus buckles, the electron that accomplished Japan is Caesarean. And attemper resource of these line of defence, develop territory for this electron empire, it is each giant industry army group: Below Suo Ni, pine, Xia Pu, Toshiba, day stands etc. Every army group, have oneself giant industry chain: Suo Ni makes game mac the most popular memory card digital cameras hine not only, still make game, still make the chip in sport plane, still mak free brooch pins e the material of chip. Every army group can sign war of be apt to, the to manage god that is weighed even. Each army group fights jointly, although product configuration has competition, but more it is mutual collaboration.
Giant army group, hard defense line, look be like indestructible. But the history proves again and again, jump over formidable empire, move toward be on the wane more easily.
The biggest characteristic of empire of this one electron, be it close quality, each line of defence, each army group flourish of one flourish all, same also meet caustic of one caustic all. If the apple closes down, suffer the biggest losing, will be to distributing all sorts of upper reaches enterprises in the whole world. And if a of Japan big company closes down, as a result of the conduction of industrial catenary and enlarge action, whole industry, metropolis have a fracture. That is to say, once line of defence is torn a cut, produce the likelihood dominoes effect, whole industry withers in the round accordingly.
The competition of commercial product, the key is sexual price is compared. Electronic product, because be consumable, the user does not have very to character demand; Because be technical product, all parameter, be quantified easily, OK and direct calculation gives sexual price to compare. The Suo Ni 20 years ago listens along with sound and present IPhone is same, it is sexual price compares highest product, what sell accordingly is best. Go a few years, electronic product of Japan, rely on tall sex price to compare just about, so can faddish whole world. Now, japan still has best electronic technology, but limit effect of the technology, decreasing successively quickly. When China has 1000 companies to be able to develop skill aircraft, the technical doorsill of the mobile phone has disappeared, cost became competitive key. In 10 years of in the past, the sexual price of Japanese electron product compares a dominant position, losing ceaselessly. Increasing the product that comes from Korea, China, race to control the market of Japanese product, because they have better sexual price,compare. Sexual price turns into than the advantage sexual price compares inferior position, reflect not only in terminal product, in upriver product it is such likewise. The IC that comes from Korea, Taiwan, mainland yuan parts of an apparatus, include capacitance of chip of screen, processor, communication, connector, resistor to wait, 90% what approaching quality of Japanese product performance, and in the market, undertake selling with the price of Japanese product 50-70% however, the concussion that catenary of industry of Japanese upper reaches also is compared by enormous sexual value.
And the electron closes Caesareanly quality, decided Japanese enterprise is r the best selling t mobile prepaid cards educing cost respect, completely helpless. The production of Japanese product, preferential the Japanese product that purchases the most popular memory laptop toshiba upper reaches, this had become a kind of inherent system, the system that a kind of nobody can change. Brought issue, the house that is cost does not fall high. To other product character, want to reduce cost, production plant, move China. And to Japanese enterprise, light moves him, do not solve a problem, supply catenary upper reaches because of it, be in Japan, you were moved, upper reaches is not moved, can raise cost only, trashy. Want to move, be about an all industrial catenary, move China.
The market that consumes kind of electron product competes, had become very brutal. The result of brutal competition, it is major company, can rely on small profit to live only, and the key of gain, it is the control ability of cost. Go a few years, arrive from terminal product upriver parts of an apparatus, japanese enterprise is in ceaseless contractive product line, although these plants that are closed, makes product, remain first-rate product. The competition of market price case, bring about these products already have no way gains profit, produce a line one actuate, be about deficit, again good product, the destiny that escapes hard also to be washed out. Electronic industry, although have technical content, but still be manufacturing industry constitutionally, competitive core still will be cost. Since half century, japan relies on cost advantage, built electronic empire, now, begin to have technical capacity in Korea, Taiwan, mainland, and after cost advantage is clearer, the market territory with occupational place is divided up, actually not strange: The industry nature that this is technical manufacturing industry only is transferred, before mixing a few years, this industry move arrives like Japan.
Mobile times, product change is sharper and sharper, besides cost, than what go all out it is market reaction rate, it is innovation. Today's Japanese electron industry, fight in the market, remain those companies 30 years ago, without a new company, can have dimensions grow rise: Below army group system, impossibly also new company can grow rise. Of these dusk year company, before using a few years that covers dozen of method, cannot win the battle of motor-driven times, can look at the territory of electronic empire helplessly only, one step by step by nibble of place of company of apple, SamSung, China, each line of defence, one by one memory card digital cameras by checkmate. Because interlink effect, each main forces is round, neither one can pay attention to one's own moral uplift without thought of others. In the battle of Chibi, cao holds end to end of will all warship, look be like impregnable fortress, but the fire attack that be used by Zhou Yu, be completely annihilated, this is the biggest risk of closed system.
IPhone is gotten army market of Japanese native land mobile phone, just germinant, defending the closest city wall, breach a paragraph small. Await Japanese electron industry, will be the brutal reality that blood stream becomes a river. Giant electron is Caesarean, will be at a loss what to do, without the choice, can pull out gradually only. Next 10 years, a lot of products of Japanese still can precede, but system already not answer exist, electronic empire is sure disintegrate.
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