Suo Ni PS4 carries big banner of sport plane counterattack hard

Beijing business signs up for dispatch (reporter Qu Zhongfang) when lie between 7 years, suo Ni sends market of power play machine once more. Yesterday, suo Ni released PlayStation 4(of lead plane of new generation sport the following abbreviation " PS4 " ) , be about to lend this seek game the counterattack of equipment. Nevertheless, time passes and the situation has changed, market of whole game machi the best selling t mobile prepaid cards ne falls quick atrophy in the concussion of intelligent new facility, suo Ni borrows PS4 to carry brace up the target of sport machine market fears difficult implementation. brass faucet

Those who make industry accident is, this lead plane of the PS4 on the news briefing did not appear, however will this year before Christmas holiday appear on the market formally. According to introducing, the cloud game that PS4 the most popular memory laptop toshiba introduced Suo Ni to was bought 2012 serves the cloud of business Gaikai company to serve a technology, aggrandizement social function, the network between computer of support and smartphone, flat corresponds, at the same time support downloads game recreation from the network. See not hard from this, electronic sport plane also is about to borrow shirt-sleeve innovation application to turn round declining tendency.

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The report of newest money season that publishs from Suo Ni looks, up to the season of the 3rd money by 2012, forehead of caustic of this company net loss is 10.8 billion yen, this has been Suo Ni successive occurrence loss of the 8th quarter. Among them, run of department of Suo Ni recreation closes to decrease compared to the same period 15.1% , business profit is 4.6 billion yen, drop greatly compared to the same period 86.4% .

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See not hard, suo Ni expresses great expectations to PS4, strive borrows this to carry brace up recreation department run closes, market of active sport machine. Nevertheless its foreground nots allow however hopeful. The market studies company Forrester analyst points out, to consumer, PS4 still is plane of a sport only. But in mobile interconnection new era falls, the smartphone that the recreational means of consumer had turned to to have convenience sex more from traditional sport plane and flat computer. Recreational game market holds commanding elevation by mobile game and gregarious game, brooch pins sport mainframe market is centered will morely in core player hand. Below new environment, suo Ni is expanding core user while, more important is to need to extend strategic thinking to game outside, sport plane and equipment of other spending electron, product service connection rises, from long-term will see ability is best outlet.

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Of course, suo Ni is not only to be in the manufacturer of be thwarted of sport engine professional work. Advocate the Ren Tiantang of manufacturer of aircraft of old brand sport of battalion game business appeared 2012 deficit of a huge sum, new although the WiiU that roll out experiences Christmas holiday busy season, but sold 2.6 million only, was in the United States in January 2013 the sales volume of the market only 57 thousand. Another manufacturer Microsoft is in the outstanding achievement figure on sport engine professional work is not nice also, be in Microsoft newest announce newspaper of four quarters money is medium 2012, xbox360 encounters awkward unfavorable situation, what handed over 5.9 mil t mobile prepaid cards lion only is low confuse achievement, dropped compared to the same period 28% .

The personage inside course of study points out, general every other releases game firm 5 or so years a new product, when the distance holds the post of product free canon ef 15mm of the generation on heaven, Microsoft, Suo Ni to release, market environment had produced tremendous change. From this, how to realize strategic transitio free t mobile prepaid cards n, gift sport plane with new definition in order to get used to new market canon ef 15mm requirement, become the common difficult problem that is placed before sport aircraft manufacturer.