Sport lead plane is not dead, it is withered only

CEO of recreation of Suo Ni computer: The player already replaced a sitting room to make the core of PlayStation.

Yang Liang

Veteran not dead, it is withered only. -- MacArthur

"The player already replaced a sitting room to make the core of PlayStation. " this is Andrew of CEO of recreation of Suo Ni computer · a person of extraordinary powers this early morning was in Beijing time on Feburary 21 the opening remarks on PS4 news briefing. This is meant, definition of lead plane of sport of the generation below Suo Ni general is " the player is consummate " machine, the domestic recreation center of PS3 of and rather than locates. This also is PS3 since releasing 7 years recreational of Suo Ni computer an important transition.

　　 Why to want transition: The times changedt mobile prepaid cards

The data that publishs according to place of IDC of market survey firm shows, up to last year in December, suo Ni is in the whole world in all shipment makes an appointment with lead plane of sport of 77 million PS3, although this is occupied not ugly, but cannot go up more than as before the sales volume of PS2 of generati the best selling scooby costume on lead plane. Investigate its reason, because the swift and violent development of mobile intelligence terminal is right,be the impact that place of traditional game line of business causes.

The put on sale of lead plane of the generation on the distance already went 7 years, nowadays already entered mobile Internet period, lest expend game (inside buy colle free brooch pins cts fees) the be vividly portrayed of new business pattern that give priority to, the player's behavior also produced tremendous change. In this times, old rival of Suo Ni holds the post of heaven, microsoft already showed exhausted state, and there is tycoon apple to be in more outside field eye covetously: If malic company rolls out malic TV this year, will overturn very likely thoroughly domestic entertainment market. To this old rival that once surpassed oneself in Mp3 times battle, suo Ni cherish is vigilant.

The times is changing, if all alone the Buddhist nun does not continue to change, playStation alls alone this the gold-lettered signboard with only Buddhist nun, also can lose a ray. Below this kind of circumstance, suo Ni decides to abandon spending an user gently (Light User) market, turn and serve aspiration paying fee taller, oneself also more adept core user (Core User) market. This core user, it is Suo Ni so called " player " (Gamer) .

A group of people of same interest of firm of tripartite software of PS4

　　Why to choose core user market: Spend an user gently to be contended for very badly by mobile equipment

Before mobile Internet times comes, spend the world that user market is Ren Tiantang all the time gently. Ren Tiantang has lots and lots of successful recreational game, healthy and pure and fresh, old little Xian Yi. Get all the time each age administrative levels of people love. Beautiful time of recreational game place is opposite less, begin is easy, suit a family to often be in less the sitting room undertakes recrea most popular selling scooby costume tion together.

But Internet times comes later, smartphone and flat computer replaced sport lead plane and palm machine. The game that online software shop replaced a tradition is retail channel. What people can go to the la most popular selling canon ef 15mm vatory is online win game of various free mobile equipment, undertake the best selling memory card digital cameras recreation at any time and place. Spend an user gently not to need additional flower hundreds of dollars go buying sport lead plane, an use s the most popular memory card digital cameras martphone and flat computer can undertake recreation. Below this kind of circumstance, the sales volume of Ren Tiantang's lead plane and palm machine and game software drops considerably, before the position is inferior to greatly.

But because move,equipment capacity, mode of operation, electric power, configuration and game get the convenient limitation such as means, mobile equipment game is much to play a way simple small-sized game perhaps lies fallow game, in the picture, the respect grows when playing law, game not as good as large game. Cannot gain the favour of core user consequently.

resealable bagsSuo Ni saw rapid decline of Ren Tiantang, at the same time Suo Ni also sees the sales volume of his palm machine PS Vita. Since spend an user gently to be contended for very badly by mobile equipment, suo Ni is inferior to capture the favor of core user, large after all game is the strong point of manufacturer of traditional sport lead plane. The game your work that they have firm of many tripartite game serves as prop up. And core user spends an user relatively gently, faithfulness is spent and pay cost apiration taller also. So Suo Ni's transition, it is chess of very correct one pace key undoubtedly.

scooby costume

	Mobile game	Large game
Price	Petty gain is free even	Opposite taller
Capacity	Relatively lesser	Big
Playtime	Short	Long
Develop time	Short	Long
Content	dog crates largeSimple	Complex
Be aimed at an user	Spend an user gently	Core user

　　Can be sport lead plane replaced by mobile equipment: Won't, meet only the brim is changed

Can be sport lead plane replaced by mobile equipment? This problem is like is to asking: Can be traditional books and periodicals replaced by digital reader place? Carry although digital reader is lighter easily, but still the printing ink smell that somebody likes to hear book, like to translate the sense of hypostatic book. Sport lead plane also is such, although major spend an user gently to had abandoned sport lead plane turns and casting the bosom to mobile equipment, but dead to fanaticism faithful core user game is confused (Suo Ni says for " play the most popular canon ef 15mm er " ) for, have the game on sport lead plane only, ability says for real play.

So, you can see the shrink of sport mainframe market, but sport lead plane is not met ruined, still have quite the existence of quantitative player: Spending a player although its are opposite gently is smaller a flock of numerous people, but it is very big that its are returned to the amount absolutely; More important is, they are more faithful, more enthusiastic, be willing to spend many time, money and energy investment to go in game more. This part person, just be outstanding user of Suo Ni.

So later, sport lead plane will be more small numerous, the figure of player group also more will clear: Curtilage male, IT person, the number has a fever friendly, 2 dimension are moved free fan.

　　 Substantival explanation: 　　

　　 Spend an user gently (Light User) , point to pair of game not to have special research, regard the recreational in daily life as the player type of a kind of method game only. Their number is numerous, it is female, children commonly or old person, like free recreational sport more.

　　 Core user(Core User), point to pair of game to having the player kind that game throws between will thorough research, major all even empty Yu Shi, they have enthusiastic interest to game more, apiration paying fee is tall, prefer the large game of complex type, their most popular selling memory card digital cameras number is less, it is teenage male commonly.