New York Times: Ba Nuo or exit hardware market dedicated content accredit

 

Completely beautiful the biggest books interlinks bookshop of inn Ba Nuo

Guide language: " new York Times " network edition is written today civil point out, flat computer is in the Christm t mobile prepaid cards as s most popular selling memory laptop toshiba hopped last year increase sharply of season sales volume, but Ba Nuo Nook fails to be benefited from which however. This completely beautiful the biggest books interlinks inn to predict, on the deficit of Nook media branch will expand compared to the same period first quarter, and annual battalion closes also far under anticipate. Below this kind of setting, ba Nuo is formulating new company strategy, dedicated release at content wait for core advantage.

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It is article full text below:

Release outstanding achievement early-warning

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An announcement that Ba Nuo issues this month, to the person a kind premonition bodefully. The warning weighs Ba Nuo at that time, in this Zhou Sifa cloth 2013 money year money of season of the 3rd money announces the correct time, deficit of branch of media of predicting company Nook will expand compared to the same period, and annual battalion closes also far the anticipation under 3 billion dollar.

Although Ba Nuo is faced with real problem, look s the most popular memory laptop toshiba o serious without deficit, but Nook sale lasts low fan make clear probably, although,Ba Nuo goes a few years logarithm word business (include electronic book and relevant equipment sales figures) cast in order to weigh gold, basically can not produce any make driving to use to this business.

A personage of know the inside story of strategy of hep Ba Nuo admits, this quarter (include the Christmas shopped last year season) outstanding achievement makes company tall valve sufficient realize, the project that Ba Nuo must abandon have stage by stage and oneself the product develops a project, turn and side overweight to content of accredit of other equipment manufacturer. This personage says: "Ba Nuo won't exit hardware market completely, but meeting more the digital content accredit with side comprehensive overweight. But meeting more the digital content accredit with side comprehensive overweight..

This person last week 4 disclose again, the acceptance before Ba Nuo will take seriously very, strengthen cooperate with the firm of other flat computer such as Microsoft, SamSung, si most popular selling t mobile prepaid cards gn content relevant agreement.

If Ba Nuo abandons producing flat computer oneself really, this is 180 degrees about-face simply its to, because this company was returned last year,look Nook the strong point that its did not develop. Lynch of · of Williams of Ba Nuo CEO (William Lynch) was accepting this year in January when interviewing, express: "If we do not roll out hardware, in so much money invests above Nook, investor and analyst may say, ' Ba Nuo is really mad, they will be finished ' . They will be finished ' ..

A person of extraordinary powers is betted did not win get one's own back

Since Ba Nuo decided investment develops Nook at first 2009, this company most popular selling scooby costume had been thrown to this business gigantic endowment -- it did not announce accurate investment. At the beginning of 2012, thi the most popular memory card digital cameras s kind of a person of extraordinary powers is betted won get one's own back it seems that, the future of business of Ba Nuo number looks a light it seems that. Last year in May, microsoft acceptance is noted to section of Nook media business endowment 600 million much dollar. After 7 months, well-known publisher earths up England unripe group the price of 90 million dollar bought up to this business the share of 5% .

Enter the Christmas shopped 2012 after season, ba Nuo marchs 7 inches of products with market of 9 inches of flat -- Nook HD, obtained bound of science and technology to comment on a highly praise of the personage, they are profuse in praise to the screen quality of this product. Editor of CNET of website of information of American science and technology says, nook HD is " the flat product that has value extremely " ; To hesitant between Nook HD and Kindle Fire reader, " new York Times " David Baige of reporter of column of science and technology (David Pogue) also was recommended to them former.

Although flat computer shops in the Christmas,season sales volume grows quickly, but Ba Nuo was not benefited from which however. The data that Forrester Research of market r the best selling memory laptop toshiba esearch organization releases shows, malic equipment is the first selection of American consumer as before, and the product sales volume of SamSung, Yamaxun and Gu Ge also is discharged before in Ba Nuo.

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The trademark is well-known degree low

Forrester senior analyst Sala Luoteman Aipusi (Sarah Routman Epps) says when speaking of Nook flat: "Tell from a lot of respects, this is a first-rate product, the problem goes to go up in product of brand and rather than. The problem goes to go up in product of brand and rather than..

Her complement says: "Name of Ba Nuo brand is not quite resonant, although massive effort was given in as interactive as existing user respect, but fail to enlarge user base further however. " also the analyst points out, although Nook itself is good product, but the service is not abounded that kind like the competitor.

Wu Xiao of senior analyst of Sterne Agee of bank of investment of American san Francisco (Shaw Wu) expresses: "Flat computer is a field that provides challenge sex quite, competition is unusually intense, but like applied deepness such element also is having crucial effect. This kind of competition needs the attention of capital support and company. Did not forget, ba Nuo is competing with apple and Gu Ge, these two companies look have infinite resource. These two companies look have infinite resource..

Dedicated at the Finnish independence of mobile industry analyst conspicuous pulls Si Dediwu (Horace Dediu) expresses, in flat computer market, the difference of product quality is dissident classics is very small, and final meeting is small arrive negligible not plan. He expresses: "The weapon in flat manufacturer hand is hardware parameter no longer, the most important now is business mode, cent sells channel and economic dimensions. The most important now is business mode, cent sells channel and economic dimensions..

"The gem on imperial crown "

Dediwu points out, mobile phone industry often is spreading all over a large number of competitors, only two companies realized gain truly now, that is apple and SamSung. He predicts, flat computer market will appear as similar as mobile phone industry integrated spring tide, like Ba Nuo such company " may disappear from the map " .

Nevertheless, for the books shopkeeper that owns 677 chain store in complete beauty to this, danger is not extremely urgent. Ba Nuo expresses before this, the plan closes branch of about 15 deficit every year, will open new store with lower rate. In additi memory card digital cameras on, in digital books market, the market share of this company still is achieved 1/4, and the share that digital magazine sells is higher.

Nevertheless, ba Nuo is faced with tremendous menace as before, company tall valve is formulating new strategy hard, dedicated release at content wait for core advantage. The personage of know the inside story of strategy of hep Ba Nuo says, content is this company " the gem on imperial crown " , "Also be a profitable income source " . (Qing Chen)