Guide language: The United States that published on Feburary 25 " forum signs up for international pioneer " presswork edition print article says, hua Shuo and the tycoon of two old science and technology that grand Qi is Chinese Taiwan, but because both took disparate development way in recent years, because this is below the concussion of mobile tide, they also present the current situation with an alien far apart.
It is article full text below:
Destiny far apart
Have two such companies, they belong to Chinese Taiwan together, come from industry of science and technology, but the instantly that sweeps across the whole world in mobile tide, they were on opposite way however.
Because smartphone and flat computer equipment suffer,chase after hold in both hands, global PC sales volume has glided considerably. Grand Qi also experienced tycoon of Taiwan science and technology to pound: 2011 deficit money of 6.6 billion yuan of new stations (add up to 223 million dollar about) hind, this company is possible 2012 successive the 2nd year of deficit.
But Hua Shuo of company of PC of a Taiwan, in the net gain that up to the quarter September Neiqueshi showed money of 6.7 billion yuan of new station, grow 43% compared to the best selling t mobile prepaid cards the same period. Study according to the market company Gartner is calculated, the four seasons was spent 2012, in atrophy of whole PC industry the setting of 4.9% falls, the PC sales volume of this company achieved the growth of 6.4% as before.
north face shirtsThese two companies' disparate destiny, the place in refracting market giving PC to consume tide of science and technology in this makes the mistake below, reach the opportunity that its face.
Grand Qi values sale
Come more than 10 years, because did not appear all the time true substitute, grand Qi , Dai Er, HP treats PC as all the time coessential the goods that turn will treat: The analyst says, they all products use same Intel chip and Microsoft brooch pins system, connect the exterior even very similar. In such environment, the profit central issue of PC manufacturer is popularized at sale centrally and reduce cost.
To grand Qi character, a lot of strategies are advanced CEO Jiang Fan but · Lan Ji (of Gianfranco Lanci) drive next making, he ever steered a boat 2011 at coming 2004 this company. The analyst expresses, in Lan Ji allow inside, the key of grand Qi is put on promotion and channel all the time, ignored research and development not only, the bag outside still will be designed and be being produced goes out.
Of smartphone and flat computer gained ground to make impact to pattern of this kind of trade. Consumer had more ch the most popular canon ef 15mm oices, and the exterior that begins to pay close attention to equipment gradually, feeling, mobile sex and content.
"At that time, PC market is already saturated. " Gartner analyst Teleixi · Cai (Tracy Tsai) says, "Had had PC when most user when, they won't be again pure search cheaper jotter, want better product however. Want better product however..
This makes brand of the PC that cross a state is facing profit scanty, profitless even corner. HP is in up to the money September 2012 the deficit inside year 12.7 billion dollar, expression had caused Dai Er's how terrible to be changed demesne buy.
This kind of declining tendency is reflected in retail channel likewise come out. Sidamu of manager of Taipei brilliance market · village (Stam Chuang) expresses, the jotter sales volume of his bazaar glided last year 10% .
"The demand of computational equipment is fixed. Accordingly, if consumer decides to buy flat computer or smartphone, be sure to affect PC sales volume. " he says.
The analyst thinks, because reduced investment of research and development, bring about grand Qi to fail to roll out the mobile tycoon such as enough and Yamaxun, apple and SamSung to cry tardy board flat memory card digital cameras computer and smartphone.
Hua Shuo values inno t mobile prepaid cards vation
However, hua Shuo was on a road that takes design and innovation seriously however. The Zenbook of PC growth benefit from benefit from 2012 surpasses this company extremely this drive, this series product uses metallic case, carry stereo sound to ring, still inside buy is in a poor light clavier.
China large president applies Chong Tang to express, he has seen mobile revolution beforehand, because this hopes,his company can highlight the otherness element of oneself in competition. "It is early 10 years ago, I know to want ready-made. " Shi Chongtang says.
He still complements, as computer structure and chip bulk contractib the most popular scooby costume le, his early predicts " ' mobile phone computer ' will appear " .
Shi Chongtang became him so called " design thinking " preach person, encourage employee to use creativity thinking to develop a product, abound the use experience of the user. Hua Shuo will be designed and two big factors blended in art employee evaluates a system.
The battalion of these two companies receives dimensions similar: 2012 the 3rd quarter, grand Qi realizes battalion to receive money of 87.4 billion yuan of new stations, hua Shuo is money of 96 billion yuan of new station.
But Shi Chongtang expresses, hua Shuo however all the time year of battalion expropriation of 3% at research and development. photograph comparing, king of · of Henry of grand Qi spokesman (Henry Wang) discloses, this company 2012 only the battalion expropriation of 0.7% at research and development.
· Cai says Teleixi, "Hua Shuo is dedicated all the time at research and development, research and development is their core competition ability. Research and development is their core competition ability..
Be profit from this, hua Shuocai rolled out large quantities of one confluence the product of all sorts of functions, created a brand-new product class. This company has made the whole world now manufacturer of the 3rd big PC, market share is next to HP and associate.
The Eee PC that Hua Shuo rolled out 2007 is global head money gets online this, cause each subsequently big company contends for photograph follow the lead of, emerge in large numbers a lot of 400 dollars confuse your jotter below.
Eee Pad Transformer is first flat computer that deserves to have clavier base, resemble jotter it seems that same. This product is released at the beginning of 2011, compare those who feel screen jotter to appear on the market in a large-scale early full 16 months.
Hard to avoid suffers a setback
Such exploration is not always can succeed: Of Hua Shuo exclusive the combined-type design that Padfone of a smartphone used flat computer and smartphone, but fail to obtain the market to approbate however. Hua Shuo predicts the smartphone sales volume 2013 is 1 million reach 1.5 million.
Although encounter a setback, new originality of Dan Huashuo still emerges in endlessly.
"They created a kind of culture it seems that, those who make is OK explore for many times, try for many times, observe the effect next. If can succeed, they can continue to advance. " haing Buddha business school teachs Shi Zhaowei (Willy Shih) says, "Never which company has grown this kind of pattern with so rapid rate. "Never which company has grown this kind of pattern with so rapid rate..
Shi Zhaowei expresses, among them the attention that an exploration had drawn Gu Ge. After Hua Shuo released computer of flat of Eee Pad MeMO 370T in July 2012, gu Ge captures an opportunity to persuade this company to extend this product with Gu Ge's brand.
After 6 months, gu Ge Nexus 7 was born.
This one collaboration also helped Hua Shuo score greater success in flat computer market. According free memory laptop toshiba to IDC statistic, the amount of flat computer shipment that the four seasons spent this company last year achieves 3.1 million, grow 402% compared to the same period. Share of Hua Shuo's current market of global flat computer is 5.8% , be next to apple, SamSung and Yamaxun.
Huge success of Hua Shuo also attracts the competitor inside Taiwan island in succession follow the lead of.
All the time since the grand Qi that relies on a partner to design component for its, the jotter Aspire S7 that also comes to first more than 10 years be designed completely independently at will be being rolled out last year in October. This company plans to throw the research and development 2013 the 1% above that increase battalion to close.
Although PC industry is in,the sell like hot cakes of mobile eq free canon ef 15mm uipment falls times stricken, china large president is full of a hope as before. He believes, want to be able to return to the mode that is core with the project only, PC manufacturer will have the strongest capability to develop all sorts of device, and its compositive arrive one case.
"Best method is to use us already some things. Computer still is core, so I think we do not answer depress. " Shi Chongtang says. (Vessel grand)
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