IPad city is occupied rate fall to market of historical lowest flat gradually hasten diversity

Chen Xuntao of our newspaper reporter

The research data that IDC of orgnaization of international market survey published recently shows, total shipment of computer of flat of whole world of the fourth quarter was measured 2012 (the shipment of mill business is measured) achieve the history new tall, amount to 52.5 million, grow 75.3% compared to the same period; And the canon ef 15mm shipment volume of PC of years of whole 2012 whole world glides compared to the same period 3.2% .

Among them, the four seasons was spent 2012, the shipment volume of malic IPad series runnings with be being gotten 22.9 million times once more, but city is occupied rate fall however to the historical nadir of 43.6% . Answer relatively to it, it is to install eminent is a manufacturer to rise abruptly. See not hard, flat market is breaking IPad alone big situation, turn and develop to diversity.

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Co the most popular memory card digital cameras ntinuously low fan: Volume of global PC shipment dropped compared to the same period last year 3.2%

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IDC releases " global quarter PC dogs report " show, volume of shipment of PC of whole world of the fourth quarter was 89.8 million 2012, glide compared to the same period 6.4% ; And the shipment volume most popular selling memory laptop toshiba of PC of years of whole 2012 whole world glides compared to the same period 3.2% . In the shipment amount that in the whole world the four seasons spent manufacturer of 5 big PC last year, HP still head the list, shipment volume amounts to 15 million. 2 parting to 5 is to associate, Dai Er, grand Qi , Hua Shuo, this report shows, besides associating to rise with market share of Hua Shuo, the market share of additionally 3 big firms all has the fall of different level.

The analysis thinks, PC shipment volume glides basically is to get flat computer and smartphone are ceaseless the influence of portion of nibble tradition PC, and bring about an enterprise because of economic depression to stop to purchase new computer. Of terminal of the high speed development as mobile Internet, intelligence increasingly powerful, PC is being replaced in the certain action in routine life. Among them, the function of flat can have satisfied a few daily office, gregarious, recreation. And, the advantage with deft and portable flat also is PC of too far behind to catch up with.

Senior analyst Jay Zhou (Jay Chou) thinks: "PC industry loss is opposite those who feel a function is dedicated, ignored however emphasize safer, more reliable, more efficient user experience, and the other function that did not emphasize this platform. " and in these respect flat computer the apparent computer that compare PC wants outstanding, consumer more favour flat computer is not fathomless also.

High speed dilate: Shipment of flat of 2012 Q4 whole world grows 75.3% considerably compared to the same period

While PC market is lack of power, flat shipment volume can say is unbridled growth. the four seasons was spent 2012, volume of total shipment of global flat computer amounts to 52.5 million, grow 75.3% compared to the same period. This appears again test and verify library of · of Mu of mali the best selling canon ef 15mm c CEO the base of a fruit is overcome (the argument of Tim Cook) -- such flat computer will exceed similar IPad one day eventually PC market.

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2009, the annual shipment volume of flat computer is controlled 1 million times only. However 2010 the 2nd quarter, malic IPad appears on the market sold proper place to explode flat market, achieve 3.2 million when season sales volume. After this, flat computer market begins to appear " send irremediable " situation. The shipment volume of flat computer is in 2012 achieved at present till a most year, exceed 2011 78.4% . Malic IPad i the most popular memory laptop toshiba nnovates ceaselessly of pair of flat markets urging action cannot be ignored, the ceaseless follow-up of other of course firm is great also the flourishing that promoted flat market.

"Although increase rate meeting slow down, but 2013 the four seasons is spent, volume of shipment of global flat computer can exceed PC probably. " chief analyst Gu Wenjun expresses electron of ISuppli company spending and semiconductor. And before this, the market studies company NPD ever also predicted, volume of flat computer shipment will exceed amount of notebook computer shipment the earliest 2013. A fast growth, one glides super- anticipate, flat shipment volume exceeds PC probably by a definite date is not far.

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IPad share drops to 43.6% , flat market grows to diversity

IPad is depending on the flat user that exceeded powerful brand appeal force and ceaseless innovation to win the majority, however apple alone big situation has gone gradually gradually far. Shipment of malic IPad series 22.9 million, although be gotten once more,run, but its market share achieved the lowermost level of 43.6% however. As contrast, before last year 3 quarters, the market share of malic IPad is respectively 59.9% , 64.6% with 46.4% .

Those who bring eminent a group of people of same interest is day-to-day expanding is the main reason that IPad market share drops. "The sign that blame apple a group of people of same interest rises abruptly is very clear already, android shipment is occupied than close already 4 into, amount to 38.8% . " DIGITIMES Research analysis says. Specific to each manufacturers, IDC data shows, share of market of SamSung flat computer rises from the 7.3% leap up that the four seasons spent 2011 to 15.1% what the four seasons spent 2012, shipment volume amounts to 7.9 million, jump compared to the same period 263% ; Yamaxun shipment of the fourth quarter measured Kindle Fire series last year 6 million, grow 26.8% compared to the same period, 11.5% what market share also spends 3.7% litres of the beginning of the year to the four seasons from last year.

The product that install eminent is opposite IPad, the price is the largest dominant position. Associate the flat of 7 inches of Lenovo IdeaPad A1 that roll out, price 199 dollars; The near future, meMO Pad ME172V of flat of class of 7 inches of introductions, price is more low to 149 dollars; And grand Qi also released flat of 7 inches of Iconia BI in India, will sell in the beauty with the price of 99 dollars...

Occupy as IPad city of rate go low to rise abrupt the most popular canon ef 15mm ly with what be not malic a group of people of same interest, flat computer market is being broken away from stage by stage at the beginning IPad alone old structure, turn and present the development trend of diversity. In addition, the best selling memory card digital cameras price war also aggravate the u most popular selling memory card digital cameras ncertainty of flat market, this raised taller requirement to each manufacturer, only ceaseless innovation ability stands firm.