Economy observes a newspaper: How should IT enterprise turn tide to consumption

The IT tycoons of a lot of traditions discover memory card digital cameras article of Robert Fabricant/ of economic observation newspaper pessimisticly, the development that consumes a technology -- the expectation that had modelled clients afresh like the rise of IPad and Dropbox, and them however cannot place oneself among them. Resemble HP and RIM company of such large science and technology, in their inherent advantage domain, already also got junior person strong impact, be swung to back even. Although the Whitman of leader Meg 　 of HP has explained, "The foot of big company always is very slow " , but what cannot ignore is, the is a tool with IPad user of new generation people the tired of repugn of heart of dated user experience that has offerred to big company. But in current " consumption is changed " in tide, the thing that we can see a reverse trend and potential Xin Yibo from the back involves modal analysis and the innovation drive that improve user experience, carry the development of communication and sensor technology, striking back in what be these big companies offer more solution. Tide of this Xin Yibo, disentomb the enterprise that it is IT the market potential of commerce and consumption rises abruptly afresh, create more opportunity.

We are in a new era " big data " detonate a dot, everyday the huge information that concerns with individual consumer and global business is generated. Have expert estimation, 2011, global altogether has the data of 1.8×1021 bit to generate, and this one word can break up every year one time. The every time communication between the administrator of big company interior is decision-making the daily life that can affect us. If where go to having a meal,even if is such simple decision, also can involve many data flow and cross channel cooperation complexly. Technology of real time communication had made the data when one can run very short time not only, still can disentomb the tool of its backside meaning. Innovation of below one science and technology will help us dominate these data more quickly with effectively palm.

Is this one sina wet will from why and come?

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As the development of cloud comput most popular selling memory laptop toshiba ation technology, had become a possibility with low cost is visited in real time and getting these data. A lot of IT companies -- arrive from Facebook GE -- exploring innovation method, so that extract the value with greater more from inside big data. The greatest opportunity comes from combine structuralization and blame structuralization data at confluence, in order to improve decision-making calculate capacity with what raise us. "Come from network and sensor (in the daily environment in us) the medium data that is not structuralization is the most important one part in the big data that we say. " 　 Dav-enport says the Thomas of data analytics visiting professor the most popular brooch pins of haing Buddha university.

For example, the structured data that the product of the social message of the blame structuralization that flows through integration analysis Facebook and the best selling canon ef 15mm Twitter and Doritos sells, can more efficient, more specific aim ground undertakes online advertising puts in. Like Rocketfuel such poineering company the most popular t mobile prepaid cards had begun to be done so, they use industrial le the best selling memory card digital cameras vel algorithm, optimize online advertising to put in better. But at present, we still can pass the preference that analyses individual consumer to get value only. Although consumer each days click a quantity to be in increase by degrees ceaselessly and be analysed, but of the online sale of a lot of categories change rate still be in a digit. Contrary, we can see, the algorithm that forecasts in the investment of the domain such as commerce, finance, traffic and data are visible a tide of direction, what will tell us to be in node the real time with be made better is decision-making, can bring about business to grow considerably subsequently directly. "Even if the addition of a few percent of productivity of wind electric field, can bring number with 1 million dollars plan extra income. " the first wind-force generates electricity company president holds Gaynor of CEO Paul 　 concurrently to say.

Although most popular selling scooby costume forecast analytic acceptance to have not get coming true adequately, but Xin Yibo's investment did not stop offal pace, they just do not pay close attention to at back end infrastructure, also try to invest with new way at the same time: Present visible data domain investment to final user. Be in general and electric in the collaboration that designs with frog, we had seen, "The user experiences " the key that graph layer will be future, the value of data will get the biggest change reflect.

It is large company disentombs below more two when meet new challenge the latent capacity that affects consumptive market widely, real case:

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Let communicate visible. Finance serves course of study to be full of market data of structuralization. To the practitioner of a lot of wall street, should contend for in intense competition first machine, must pay close attention to the high speed trends at the market to change, catch the tiny wave motion of relative value of the money, be analysed and use mood, public opinion the consequence to the market. Such professional orgnaization has begun Thomson 　 Reuters and Bloomberg to handle the is not structuralization data that comes from the place such as Twitter seriously. If this is planted,invest analytic photograph union, will how? What kind of gregarious a collection of illustrative plates can you generate? How to use these information at improving to buy the home and sell the home the connection between, join closely more closely with other communication orgnaization, make quicker response to market incident thereby?

Dog through more market the use of the tool, wall street is paying close attention to more and more communicate the blame system data with the mood. If frog client carries the system like IPC to be the finance of world each district to serve company of information science and technology to provide such service: The individual data that how gets on Foursquare or Yelp projects money market comes up? You can imagine speech, text or the channel communication such as email ceases, can you affect your social media on Klout to affect grading? You can imagine record of history of call of your Inbox, phone can use visual plan to express, be based on this real time to generate gregarious a collection of illustrative plates? Gmail Inbox of Gu Ge adds newly " important information " choose a function, had stepped the first pace on this direction. But this is an iceberg only one horn. The investor of wall street people can the software tool with various have the aid of, represent data of not congener and other market with different color, analyse the connection between different market. Very fast perhaps one day, your individual communicates historical record is met it seems that more investment is combined or wait for like the stock run matter list, have the aid of they we will manage better daily the multifarious data that emerges to us like the avalanche.

Chat with content couplet net. Pass tool of intelligent news report, we can communicate with another person not merely, also can communicate with the world all round us better. Like bird's nest constant temperature implement such intelligent equipment is standing firm in consumptive market slowly, more embedding that the sensor in our real environment is us to bring new data to flow. In not far future, these iformation flow will be not had seam the ground compositive in the communication channel to our whole, bring more abundance information and more intelligent lifestyle -- what if colleague and person communication are same,undertake with our home or the car that are us is alternant becoming a possibility. And in the city on this one level, this kind investment can be optimized through the help with the human activity that connects diligent, health and public safety to concern, improve daily life of the citizen greatly.

Want to let these intelligent infrastructure be able to produce effect, need is collected and analyse much real time data. A few cities and travel resort pass the support that gets the orgnaization such as IBM, had begun to gain a few headway, but this, the company goes in tide front row: Come for years, the sensor with various have the aid of, GE is collecting real time data from power plant, engine and plane all the time, now, they are being searched more, new more effective method will let these data produce power. GE thinks " industrial Internet " it is this key, it will bring new vitality to whole industry. north face shirts

A typical case is the MyEngines agreement that Canadian aviation and GE sign, the controller that GE permits airline aircraft group uses computer or the mobile phone dogs in real time the condition of aircraft engine ( most popular selling brooch pins no matter the plane is be being returned in sky is the ground) , plan in order to aid at optimizing aircraft group better, forecast the breakdown that engine may produce, with shifting to an earlier date arrangement maintains a plan. Imagine this one setting: The engine of many value millions dollar will become the good friend on your Facebook, you can pay close attention to their trends to update in real time. You how service data, in order to seek historical rule, find out unusual, forecast a problem, fast and decision-making? Going vacationing in abroad when us when, we will be OK the sensor that goes up through air conditioning real time monitoring the state of our elder -- this is one of daily models that GE is studying. Even we still can wait for a tool to monitor through new An Jixing their dietary situation, forecast the health that analyses them, in order to help the response that we make all sorts of specific aim effectively.

These are not the plan that come from future, they are the client that comes from us organize interior and us and partner's real case. These idea, have tremendous latent capacity on behalf of the innovation company that wears, can create the value that more updates for social progress. These progress are based on " big data " revolution -- the element drive such as technology of computation of the Internet that is absent by nowhere, cloud and cheap with each passing day sensor -- the machinery such as equipment of engine of prep let alone, wind- driven turbine, medical treatment (with robot technology) technical innovation. This is the superexcellent opportunity that IT industry rises afresh. But want dominant this revolution, they still pay close attention to more at consumer " applied process " the market, experience to there is more breakthrough on the design in the user. Collect huge data, the algorithm with more efficient research and development, these are not crucial places, more intelligence, more the vision that human nature changes and the trend that seesaw pattern just is future. Experience the practitioner of the domain as the user, we had seen, the development of consumer technology, seize the superexcellent opportunity of tide of below one wave just about.

(the originality vice-president that Robert 　 Fabricant is frog design and global innovation adviser)