Dai Er is downfallen and true reason: PC market evolves and run strategy not beautiful

Introduction: Contributor of finance and most popular selling canon ef 15mm economics not pauses (Andre Mouton) is written in MarketWatch civil point out, dai Er from at the outset scene is changed indefinitely to today's privately owned seek to live on, having inevitable reason actually, it is to rectify a personal computer market to evolve to run strategy with the company not the inevitable result of beautiful.

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　　 The comment article full text that not pauses namely below:

The fact is early actually at the beginning of 2007 had appeared in people at the moment. Be in successive share of market of two years of losses, shrink of shareholder value watch after 1/3 above, banish of the computer that wear Er presiding apparitor Luo Lin this (Kevin Rollins) , the Dai Er that the company established 20 years ago (him Michael Dell) gives hill to be in office afresh.

The change later, happen very quickly.

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Between May, dai Er (DELL) announces they will begin to sell personal computer in Woerma, soon, their brand also appeared over there other shopkeeper. Next among 3 years, they are shut Oh the factory of California of Kesasi, north and Ireland, the Asia will be wrapped outside production. At the outset the computer that wear Er has two the markeddest characteristics, it is direct the sale mode with consumer butt joint, it is a basis the supply with custom-built order catenary, after Dai Er is returned to, both all disappears.

What we see today, not be manufacturer of a personal computer actually the story that after personal computer times struggles hard. Before wearing the trouble of Er to be in early 8 years, personal computer or Wang Zhe when had begun -- grow 60% when market share, the footstep of the computer that wear Er was immersed in backwater. Say well and truly, this is a personal computer assembles business to exit the story that fabricates bu most popular selling memory card digital cameras siness actually.

In the past, daier once was the company of meaning of a rich innovation. They do not invest have research and development, the place that their product also does not have what beyond all expectations -- they just purchase a part, assemble its together next -- but the summit that their management mode was promoting them successfully to be on an industry. Personal computer returns the price not to poor at that time, purchaser is having very high demand to the watch. This is one is mixed by the enterprise the market of big client drive, dai Er can build the hardware with quantity custom-built body for the user with the price of automation line, can obtain naturally in the market not the achievement most popular selling memory laptop toshiba of common.

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Escape shopkeeper, mean inventory no longer necessary. Component comes from the storehouse of the supplier of nearby, after assembling, direct carry is gone to over there the client, such, before oneself supplier takes money, dai Er's pocket is already replete.

But later, personal computer price dropped, and it is to drop continuously. The consumer that can can afford computer is increasing, below this kind of circumstance, personal computer company begins to change key client end, take those seriously to value portable sex more more and more, is not the demand of the client of operation ability. Cheap, the jotter that batch produces begins to replace those to measure the large box with custom-built body for the user. In this col, what Dai Er does with numerous other company, followed the instruction of traditional thinking. They closed a plant, executed product standardization, give China the package outside making, the bag outside client service gives India -- because they cancelled intermediate link,this company's first rise is, but finally, themselves became intermediate link however.

2005, dai Er's destiny begins change, is to be in this year, the personal computer business oneself sold IBM(IBM) associate, the small computer company of a China. In a lot of respects, associate to be the same as Dai Er apropos and contrary. They built the affinity that sells business and shopkeeper with cent, oneself make a product, in order to compare cheap cheaper price sale is the most popular canon ef 15mm cheap product, free memory card digital cameras urge a company grow.

hans wilhelmIn the famous product that acquired IBM, after Thinkpad series jotter, associate begin to become terrible rise -- a low cost manufacturer that has high-end personal computer. Before this, the company has been in the Asia such as grand Qi to drive low personal computer out of the market Dai Er and HP, and associate to will repeat same thing in high-end market.

Now, the place of two companies formed bright contrast. Between the time that does not arrive 8 years, the global portion that associate had arrived from 6.9% growth recently 15.5% of a quarter, and in the corresponding period, dai Er's portion arrived from 16.8% atrophy however 10.2% . Probably, the experience that associates in China is a reason, because this can make,they get used to rising market better, the place with their the greatest progress also is over there. In the meantime, the another advantage that associate may depend on them be willing to accept lower profit margin -- wear Er only 1/3 -- this makes they had an advantage before American competitor, because look in latter partner, it is more important that profit margin should compare market share. Nevertheless, the most important still not be these actually, depend on however, oneself make computer associate, and Dai Er, what is what they do after all?

Now, dai canon ef 15mm Er thinks their future is to depend on the cloud, this is a very tragic thing actually. This says with its is bold advancement, still be inferior to saying is seeking protection desperately, search final footing. Dai Er should maintain him annual the battalion of 60 billion dollar closes, only way sells hardware nam most popular selling t mobile prepaid cards ely. They believe they can use the cloud to serve exciting client to buy Dai Er's server, lucky word, still can prompt monitor and the sale that small client carries. To IBM, this one strategy is effective really inside time quite, till Dai Er begins with the price lower, the server that commodity changes comes nibble their market.

Since associated to also enter this one market now, won't Dai Er's place worsen because of this? Resemble an apple such with the company with famous innovation, one has him proprietary hardware / the company of software business mode, the market share that should maintain oneself is so demanding still, so, expenditure of a research and development has sale, management and operation expenditure only very one of company, can you still have better hope?

Actually, too much story has told us, a kind of successful business mode, it is right time and place are short of actuall the best selling t mobile prepaid cards y one cannot. Those conditions that make Daier successful at the outset, now not answer exist. Those who associate is strong also can become weak force one day probably. Write down so that him Dai Er once had had a miscarriage of justice 15 years ago, say Qiaobusi (Steve Jobs) should let malic close down, return fund return partner. Of Dai Er change demesne buying is such one and the same actually substantially, time will prove probably, trade this the partner to Dai Er, it is a great good work really. (Child Jin)