Interview · to write civil / Zhang Ke edits / willow
From 2001 Xbox is rolled out begin, microsoft paid the deficit price of nearly 4 billion dollar, appear in Kinect eventually hind, appeared a favourable turn, rise momently then from what Microsoft decides to make platform around Xbox however, it puts itself into to compete more acuteness, adversary more war situation.
Because of the occurrence of Kinect, make Xbox coruscate new student. The data of NPD shows, xbox is as high as 44% in the portion of American market before New Year not only, and there are 6 to come from Microsoft platform in 10 the most popular game.
Have the brand of consequence as, and the main tool that a hopeful wins an appeal force and customer for Microsoft, accumulative total sells more than 76 million Xbox already the appearance with a dark horse, make the product with mainer and mainer Microsoft.
Be in look focusing at the tycoons such as apple, Google when everybody mobile terminal reachs his when the red fight at close quarters on catenary of whole modes of life and relation to their environment, in this battle everywhere person of be enslaved to be enslaved to, everywhere the Microsoft that passivity meets your person head-on to be anxious, the Xiaozhan that is in another to be ignored however has unexpected results on field.
Announce according to Microsoft 2012 outstanding achievement of season of the 4th money, its period inside battalion receives 18.06 billion dollar, net loss caustic 492 million dollar, but the recreation that is first product with Xbox among them and equipment branch, battalion receives 1.779 billion dollar, grow 20% compared to the same period. Xbox 360 is successive 18 months make the United States' best-selling game machine.
This is a story that inserts willow involuntarily originally. Microsoft is turning into it now intentional. Be in after all almost below the circumstance with all fronts fatigued and weak product, the one branch of Xbox alone beautiful, the sense of urgent to disease Microsoft seems the hope that comes from spring.
Win the main tool that answers appeal force and customer for Microsoft as a hopeful, microsoft is strengthening the force that Xbox may create hard.
Xbox new student
Peripheral of feeling renting body holds a head an ancient folding chair
To Xbox, game has a fever friendly people not unfamiliar. This is the game leader that Microsoft is having 10 old histories. Xbox is rolled out from 2001 begin with respect to deficit of in successive years, but Microsoft continues readily to throw, not hesitate the deficit that pays nearly 4 billion dollar, carried off in the competition in Ren Tiantang and all alone Buddhist nun eventually oneself position.
At the outset begin to show freeboard value eventually nowadays at any cost.
moto gp xbox
Kinect of peripheral of sense of Xbox 360 newest body depends on two first months after releasing 8 million, average everyday 133333 sales volum most popular selling canon ef 15mm e, be judged to be throughout history to sell the fastest electron consumer goods, this number exceeded the sale after IPhone of contempo most popular selling t mobile prepaid cards raneous apple company and IPad product are released.
Early before Xbox still glides because of income one of 7 crimes that make profit of Microsoft of be a burden on glide. And Kinect resembles needle of potion strong heart, for Xbox infuse driving vigor.
Kinect succeeds so, because it is interactive,be of means innovate again. Compare in the past interactive means -- the speech that is being used extensively to now from mouse, feeling -- Kinect is more sexy. It can let an user stand before the television, no matter be,playing a ball game still is cycle racing, need to let body movement control game machine only, need not have the aid of lever of any handle, Yao, the character of ad saying plac scooby costume e of Kinect of no less than -- " You Are The Controller " (you are remote controller) .
This also is the mad attack that faces IPad, microsoft additional monarch paths: The choice is not touched with the apple accuse openly engage in a battle, rise to the technical level that controls computer memory laptop toshiba with the body directly however.
" auspicious Nisi world record 2011 player edition " ever announced, regard Microsoft as the most complex product on the history, kinect is in research and development and manufacturing process, endured sound, smooth, report and mechanistic the great challenge that waits for a respect.
Because this can say, kinect reflected the technology of Microsoft to make resultant force not only, more brought a kind of new play to hold accuse an experience, by cause allow a machine " understand a person " interactive mode, what also leading interactive technology is new round change.
the occurrence because of Kinect, make Xbox coruscate new student. Xbox 360 turns over thoroughly after Kinect is rolled out, the data of NPD shows, xbox is as high as 44% in the portion of American market before New Year not only, and there are 6 to come from Microsoft platform in 10 the most popular game.
In Microsoft the circumstance of 500 million dollar left deficit of season of the 4th money 2012, xbox is heated up as before sell. Have the brand of consequence as, and the main tool that a hopeful wins an appeal force and customer for Microsoft, accumulative total sells more than 76 million Xbox already the appearance with a dark horse, make the product with mainer and mainer Microsoft.
brass faucet
Strengthen force
Xbox will become nucleus of Microsoft entertainment business
Microsoft is strengthening the force that Xbox may create hard.
Silent of Er of Bao of · of husband of Microsoft CEO history the base of a fruit (Steve Ballmer) says, microsoft " business is occurrent ' fundamental change ' " . Microsoft is interactive recreational business vice-president Phil Harrisson (Phil Harrsion) also expresses directly: "We think Microsoft is an equipment and service company at present. Microsoft basically will be based on Windows 8 platform and technical development product, more it is to should explore new business mode, seek new approach to develop a product, we hope to use these products to be in 5 ～ support future inside 10 years the development of our industry. We hope to use these products to be in 5 ～ support future inside 10 years the development of our industry..
Of clearly is, xbox is becoming Microsoft to realize one of breach of this kind of change.
Article of print of The Verge of guest of rich of American science and technology says, phil Harrisson expresses, microsoft atelier will adopt the strategy that crosses platform deve the most popular memory laptop toshiba lopment. Besides the manufacturer of traditional sport lead plane such as the Buddhist nun that divide all alone and Ren Tiantang, the competitor of Microsoft Xbox still will include Gu Ge, Yamaxun and apple.
Meet game product Xbox head-on Gu Ge, Yamaxun and apple as the weapon, microsoft expresses great expectations to Xbox really, microsoft prepares for this seek long already.
The Phil Harrisson of more airborne than the ability before be like a year Microsoft, ever held the position of many government position more than 15 years in Suo Ni time. Microsoft values Harrisson very the rich experience in mobile phone game and gregarious game, phil Spencer of senior vice president is opposite Microsoft atelier its highly praise unceasingly: "We join us to Phil this group is honoured very much, he is the fantast with video game real estate, the Jing colourful expression that he concerns in superintendency game atelier and processing industry makes its become the perfect person selected that heads our Europe work, it is under his leader, we will maintain the abidance in business of this one area to grow. most popular selling scooby costume We will maintain the abidance in business of this one area to grow..
It is Harrisson not only, recently, interactive entertainment department adds Microsoft again fierce will: Black Kelikelin (Blake Krikorian) , before Yamaxun author of trustee, R2 Studios.
Kelikelin starts already one by one besides what abound, it may be said is the star character of poineering domain of science and technology.
Founding before R2Studios, kelikelin's identity is SlingMedia company associated author, chairman holds CEO concurrently, the obtains special honour repeatedly Slingbox facility that he invents d free t mobile prepaid cards uring, can let an user watch a TV program through Internet.
Although R2) of R2 Studios(the following abbreviation is little known, it is the company of a your apple, Google and Microsoft scramble for sth however. Because establish the R2 that is less than two years, business basically is to use mobile equipment to undertake domestic automation. The first their project, the heating that lets an user use a smartphone to dominate a family through their Android APP namely and lighting system.
Will mobile technology and domestic entertainment, sitting room undertakes combinative, be apple, Google, Microsoft all the time since be interested very much. To them, break through recreation, sitting room, each corners of thorough and excellent front courtyard, this is their new ground. Apparent R2 very this one direction that accords with them.
In the loot battle of R2, microsoft becomes eventual winner. Overcome Likelin to join in with identity of interactive entertainment vice president not only Microsoft, responsible Xbox works, interact to Microsoft directly recreational department is presiding Hui Du of · of product official mark (Marc Whitten) report works, r2 also falls into Microsoft banner along with all the others, a few concerns with control electron equipment patent of its hold also will give Microsoft. It is reported, microsoft hopes have the aid of overcomes the successful experience that Likelin goes and his strong point, will help Xbox group better operation is interactive game and domestic entertainment business.
Besides expand high-end talent team, microsoft also is pulling open the platform offensive that is core with Xbox from product line.
Dispatch of not long ago of guest of rich of American science and technology says, they had discovered, microsoft is preparing to roll out many new product with Xbox brand, include Xbox machine to carry computer of 7 inches of box, flat and wrist on the head to take athletic facility. These equipment will have strategic sense, dedicated serve at crossing platform game and recreation, will face recreational game and have a fever game player is rolled out.
And the Xbox Music that Microsoft near future rolled out Windows 8 and platform of Windows Phone 8 serves, microsoft still will roll out corresponding Android and IOS client end at the beginning of 2013.
Earlier before in the Microsoft interior documentation that divulge, xbox SmartGlass has made Microsoft shows clue at the beginning of this one strategy, how to use existing equipment to join each Xbox service and Microsoft have the platform that reachs future namely.
The consumptive recreation center that Microsoft is locating Xbox for its search group supports, the service of prospective conformity Skype still will serve as a whole to attract the user in this ecosystem to come. The message personage that approachs Microsoft Xbox business says, microsoft is centering energy to make platform for Xbox, use the pattern of similar apple IOS, strengthen the tie between hardware and software.
plantronic wireless headsetMake recreational platform
New ground challenge is heavy
The strategy of Microsoft clearer and clearer, but the development that does not consist equipment merely. From what Microsoft decides to make platform around Xbox that rises momently, it puts itself into to compete more acuteness, adversary more war situation, how to ensure Xbox brand makes the first selection brand of consumer recreation and game, still be a very big challenge to Microsoft.
IDC analyst Lewis Ward is in the name " hardware of plane of global video game and software 2012 to 2016 look into " mention in the report, although all alone the PS3 of the Buddhist nun appears on the market later than Microsoft Xbox 360 one year, but up to the statistical result of the portion showed in December 2012, PS3 has depended on shipment of about 77 million global accumulative total to measure 76 million when surmount Xbox 360, become most get product of plane of sport of family of world player gay.
Microsoft 2013 money season report shows first quarter, income the same year compares the recreation of administer Xbox and online entertainment business and equipment branch to keep balance relatively, for 1.95 billion dollar. But during this, the shipment volume of Xbox 360 glides reach 1.7 million, the corresponding period was 2.3 million last year. The explanation of Microsoft is " battalion closes because 2013 the corresponding period did not resemble,gliding basically is 2012 " Ares 3 " in that way blow hard appear on the market " .
Taking one with another, income of Xbox 360 platform glided 24% , amount to 418 million dollar, this although Xbox Live serves a few more tallish accrual,offsetted among them a few low sales volume that come from lead plane and the income reductive pressure that come from TV game, but Xbox faces heavy challenge as before.
Xbox counts year of income level that come and does not stabilize, make many experts very pessimistic to its.
The Adam Hartung that comes from Forbes expresses: "The recreational department of Microsoft will be chopped finally, sell Suo Ni or Barnes&Such Noble company, large-scale perhaps reduce its scope, if cannot gain, these branches will become Microsoft finally to save the victim of Windows war, the leader of Microsoft can not reveal him to be in him growth has the idea with good what on business profit. The leader of Microsoft can not reveal him to be in him growth has the idea with good what on business profit..
To Microsoft character, the way that Xbox should take is very long still. Cannot forecast the instantly with market changeable situation, whether change and still can be met head-on to the time with enough Microsoft. On the mobile interconnection ground that loses active power in for the moment, if Xbox platform strategy can succeed, win a small chip that can depend on possibly still for Microsoft. But from recreation this position seizes a banner, it is the sword goes really slant sharp edge, also be the ante with a too high risk.
20%
Announce according to Microsoft 2012 outstanding achievement of season of the 4th money, its period inside battalion receives 18.06 billion dollar, net loss caustic 492 million dollar, but the recreation that is first product with Xbox among them and equipment branch, battalion receives 1.779 billion dollar, grow 20% compared to the same period.
Xbox 360
Xbox is rolled out from 2001 begin with respect to deficit of in successive years, but Microsoft continues readily to throw, not he the most popular t mobile prepaid cards sitate the deficit that pays nearly 4 billion dollar, carried off in the competition in Ren Tiantang and all alone Buddhist nun eventually oneself position.
No comments:
Post a Comment